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Signal Graphics Business Centers

Full service business centers providing digital imaging, desktop publishing & graphic design services.

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 TitleAuthorDescription
Teach Yourself Desktop Publishing
Christopher LumgairDesktop publishing has become the industry standard for publishers and freelancers alike. Teach Yourself Desktop Publishing is a practical course in desktop publishing that includes up-to-date information on the latest software and techniques.
Start and Run a Desktop Publishing Business (Start & Run ...)
Barbara FansonToday?s technology allows anyone with a computer and some software to call herself or himself a desktop publisher. But can these people also say that they can meet promised deadlines, satisfy the client, run a business, and make money doing so? With the expert advice included in this thorough guide, anyone with an eye for design and an entrepreneurial edge can learn how to succeed in this competitive, thriving business. Whether you would like to strike out on your own or have been operating a business for years, this book is full of helpful advice on how to run an efficient and profitable desktop publishing business--from registering a business name, to producing artwork, to invoicing and collecting your fees.This new edition includes updates on new technological changes in the industry. The book also includes samples, worksheets, and checklists to help the entrepreneur get started.
How to Start a Home-Based Desktop Publishing Business, 3rd
Louise KursmarkA step-by-step guide to starting one's own desktop publishing business with a minimum investment. Helps readers estimate start-up costs, manage cash flow, and stay profitable once in business.
Desktop Publishing & Design for Dummies
Roger C. Parker"A …For Dummies book from the foremost authority on desktop publishing and design is a dream come true." — Dan Gookin, Bestselling Author of DOS For Dummies® "Desktop Publishing & Design For Dummies provides the reader with all the basics for successful design in a simple, step-by-step manner." — Jill Robbins Israel, Editor-in-Chief, Technique MagazineIncludes Newsletter "How-To" Insert!With all the desktop publishing software and books around, it seems like anyone can be a designer these days. But it's not so easy to whip up a well-designed brochure or newsletter without some guidance. Design guru Roger C. Parker reveals simple yet innovative techniques so you can create persuasive presentations, snazzy brochures, and informative newsletters — all without using an expensive design firm. Ask for IDG Books' …For Dummies® Books, the Fun and Easy Way to Find Out about Computers. Also look for IDG Books' PCs For Dummies®, 4th Edition, the fun and easy way to get started on your PC right away, and PageMaker® 6.5 For Dummies®, Internet Edition, the fast and friendly way to publish documents on the Web!Inside, find helpful advice on how to:Apply basic design building blocks to any of the popular desktop publishing and page layout programsChoose the right computer hardware and softwareScan photographs and place them on your pageTake the mystery out of choosing the right typeface and type size for headlines, sub-heads, body copy, and captionsEffectively use color in your publications — and know what to avoidSet up your files correctly to avoid service bureau hasslesSpeak the language with a glossary of over 200 important design termsSave time and money with numerous efficiency tipsPlus, a special insert that provides a step-by-step introduction to the process of creating a newsletter
Web Design All-in-One For Dummies
Sue JenkinsWeb designers must wear many hats. Among books on Web design, Web Design All-in-One For Dummies is the one that helps you successfully wear all those hats without losing your head.Full-color illustrations and five self-contained minibooks show you how to be a graphic designer, creative organizer, visual communicator, markup language technologist, and cutting-edge trendsetter, all in one. This book helps you lay the groundwork, follow design rules, test your site, register a domain name, and much more.Getting Started covers planning, defining your target audience, choosing the right software, and moreDesigning For the Web acquaints you with HTML, CSS, and JavaScript, plus how to choose a layout and optimize graphicsBuilding Web Sites gets down to nuts and bolts: putting text, images, hyperlinks, and multimedia files together, organizing content, and building navigation systemsWeb Standards & Testing teaches you how to test and validate so everyone can enjoy your sitePublishing & Site Maintenance helps you get your site online and keep it currentWeb Design All-in-One For Dummies also helps you learn how to choose a Web editor and graphics program, how to make your site accessible to the widest possible audience, and when it’s time to call in a pro like author Sue Jenkins. It’s just what you need to start and manage a great site.
Desktop Publishing Business (Start & Run a Profitable)
Barbara A. FansonStart & Run & Profitable DTP Business featur es the basics of starting a business, skills required and eq uipment needed, how to become competent in design and editin g and improve these skills, networking and getting new clien ts, etc '
Landscape Graphics
Grant ReidAnnouncing the new revised edition of the classic industry reference! Landscape Graphics is the architect’s ultimate guide to all the basic graphics techniques used in landscape design and landscape architecture. Progressing from the basics into more sophisticated techniques, this guide offers clear instruction on graphic language and the design process, the basics of drafting, lettering, freehand drawing and conceptual diagramming, perspective drawing, section elevations, and more. It also features carefully sequenced exercises, a complete file of graphic symbols for sections and perspectives, and a handy appendix of conversions and equivalents.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design
Bryony Gomez-Palacio and Armin VitGraphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the basic foundation of what constitutes graphic design; "knowledge" explores the most influential sources through which we learn about graphic design; "representatives" gathers the most prominent designers who have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that serve as examples of best practices and illustrate its potential lasting legacy.
The Creative Business Guide to Running a Graphic Design Business
Cameron S. FooteA comprehensive manual for running and maintaining a graphic design business.This is the industry's first comprehensive manual for running and maintaining a successful graphic design business. The four sections cover organization, marketing, personnel, and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included. 20 b/w illustrations
Menu Design in America: 1850-1985
Steven Heller and John MarianiAppetite for art: over one hundred years of menu graphics Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions.  As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake. Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. In addition to the menu covers, many menu interiors are featured providing a epicurean tour and insight to more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history. Nearly 800 stunning examples of menu design Covers more than a century of exquisite vintage design