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Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
Jay Conrad Levinson PresidentThe guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
Computer Accounting with Peachtree by Sage Complete Accounting 2011
Carol Yacht and Peachtree SoftwareCarol Yacht’s Peachtree textbook is the market leader because her pedagogy is unmatched—she incorporates real-world businesses; step-by step-directions; numerous screen illustrations; challenging exercises and projects; and a website with additional resources. In Computer Accounting with Peachtree by Sage Complete Accounting 2011, 15th Edition, you learn about the relationship between Peachtree software and fundamental accounting principles, procedures, and business processes. The primary goal is for the student to have a working familiarity with the software after completing the course with this text. Computer Accounting with Peachtree by Sage Complete Accounting 2011, 15th Edition, teaches you how to use Peachtree Complete Accounting 2011 software. For more than 35 years , Peachtree by Sage has produced award-winning accounting software. Over 6.2 million customers use Sage software products. More than 13,000 employees work for Sage (http://sage.com/ourbusiness/aboutus). The Sage family of software products, which includes Peachtree Complete Accounting, is the leading global supplier of business management solutions and services. For more information about Sage's worldwide community, refer to page xxxii. In the United States and Canada, Peachtree is used by more than 3.1 million businesses. Each year, tens of thousands of customers choose accountant-recommended Peachtree by Sage for their business needs. Why? Because Peachtree helps you do more to support the success of your business. Industries that use Peachtree include retail stores, healthcare, human resources/payroll, construction/real estate, transport/distribution, payment processing, not-for-profit, manufacturing, public utilities, legal, medical, and accounting firms.
25 Ways to Make Money Online: Your Complete Guide to Legitimate Online Jobs and Opportunities That Allow You to Work From Home And Earn A Paycheck
James GartonHundreds of websites listed in 25 legitimate opportunities, this book provides you the information and resources to earn a paycheck from home.
Free Software, Free Society: Selected Essays of Richard M. Stallman
Joshua Gay and Richard M. StallmanFree Software, Free Society: Selected Essays of Richard M. Stallman is a book by Joshua Gay compiling different essays of Richard M. Stallman. * The intersection of ethics, law, business and computer software is the subject of these essays and speeches by MacArthur Foundation Grant winner, Richard M. Stallman. This collection includes historical writings such as The GNU Manifesto, which defined and launched the activist Free Software Movement, along with new writings on hot topics in copyright, patent law, and the controversial issue of "trusted computing." Stallman takes a critical look at common abuses of copyright law and patents when applied to computer software programs, and how these abuses damage our entire society and remove our existing freedoms. He also discusses the social aspects of software and how free software can create community and social justice. * The first edition was published 8 years ago by GNU Press under the GNU Free Documentation License. * Essays contained in this book deal mainly about ethics, law, business and their application to computer software. * The introduction is written by Lawrence Lessig, professor at Stanford University. * The book is divided into three main parts, and also includes a fourth one with GNU licenses: [1] The GNU Project and the Free Software Foundation, [2] Copyrights, Copylefts and Patents, [3] Creating a Free Society, [4] GNU Licenses. * Money raised from the sale of this book supports the development of free software and documentation.
The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
Michael A. CusumanoThe world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world. In the $600 billion software industry it is the business, not the technology, that determines success or failure. This fact -- one that thousands of once glamorous start-ups have unhappily discovered for themselves -- is the well-documented conclusion of this enormously readable and revealing new book by Michael Cusumano, based on nearly twenty years of research and consulting with software producers around the world. Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success. At the heart of the book Cusumano poses seven questions that underpin a three-pronged management framework. He argues that companies must adopt one of three basic business models: become a products company at one end of the strategic spectrum, a services company at the other end, or a hybrid solutions company in between. The author describes the characteristics of the different models, evaluates their strengths and weaknesses, and shows how each is more or less appropriate for different stages in the evolution of a business as well as in good versus bad economic times. Readers will also find invaluable Cusumano's treatment of software development issues ranging from architecture and teams to project management and testing, as well as two chapters devoted to what it takes to create a successful software start-up. Highlights include eight fundamental guidelines for evaluating potential software winners and Cusumano's probing analysis, based on firsthand knowledge, of ten start-ups that have met with varying degrees of success. The Business of Software is timely essential reading for managers, programmers, entrepreneurs, and others who follow the global software industry.
Exploration Warehousing: Turning Business Information into Business Opportunity
W. H. Inmon, R. H. Terdeman and Claudia ImhoffA revolutionary new approach to unearthing business opportunities, from the father of the data warehouseLet Bill Inmon, the father of the data warehouse, along with Robert Terdeman and Claudia Imhoff, introduce you to exploration warehousing, an innovative new approach to finding business opportunities hidden in patterns of data. In this groundbreaking book, they clearly explain the exploration process and identify the types of data warehouse designs best suited for exploration. They then outline the steps that must be followed in order to turn data into a competitive advantage.Using numerous case examples, the authors describe original exploration techniques and demonstrate how IT managers can work together with business managers to identify significant value in the data. These patterns can reveal opportunities in the marketplace for new products and services, when to discontinue products and services, where to streamline operations, and much more. To verify the strength and accuracy of these patterns, they show you how to use exploration with data mining techniques to assure business value.With this book, you'll gain a better understanding of:- The process of exploring data- The infrastructure of exploration- The roles that analysts play in your organization- How to form a basis of data that can be used for analysis- How patterns in data can be turned into business opportunity- When patterns should not be turned into business opportunity- The role of data mining
How to License Your Million Dollar Idea: Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More
Harvey ReeseThe classic guide to cashing in on your million-dollar ideaWhether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, How to License Your Million Dollar Idea delivers the information you need to snag a great licensing deal. Now in its third edition, this book has become the go-to source for budding inventors and entrepreneurs who have great ideas and want to cash in on them without putting themselves in financial risk. Licensing is the way to make that happen and this book explains exactly how it's done.You'll get tested advice on how to protect your ideas and find a licensee for new products, apps, TV game shows, websites, software, and more. You'll also learn how to develop your creative thinking skills and objectively evaluate your ideas.Explains how to protect your new idea with or without patents and copyrightsDirects you in finding the perfect person at the right company and on how to prepare a presentation that gets you to a "yes"Reviews sample licensing contracts to help you understand what your creativity and achievement entitles you toYou'll also read accounts from profitable inventors on their own goof-ups and brilliant moves along their paths to success.
The Business of Art
Lee CaplinThe Business of Art has grown out of the ongoing efforts of the National Endowment for the Arts and U.S. Small Business Administration to offer business assistance to individual artists and expand income-producing opportunities. Covering the critical areas of planning, protecting, marketing, exhibiting, buying, and selling art, this important work serves as an indispensable guide to the business side of the art world.
Producing Open Source Software: How to Run a Successful Free Software Project
Karl Fogel The corporate market is now embracing free, "open source" software like never before, as evidenced by the recent success of the technologies underlying LAMP (Linux, Apache, MySQL, and PHP). Each is the result of a publicly collaborative process among numerous developers who volunteer their time and energy to create better software. The truth is, however, that the overwhelming majority of free software projects fail. To help you beat the odds, O'Reilly has put together Producing Open Source Software, a guide that recommends tried and true steps to help free software developers work together toward a common goal. Not just for developers who are considering starting their own free software project, this book will also help those who want to participate in the process at any level. The book tackles this very complex topic by distilling it down into easily understandable parts. Starting with the basics of project management, it details specific tools used in free software projects, including version control, IRC, bug tracking, and Wikis. Author Karl Fogel, known for his work on CVS and Subversion, offers practical advice on how to set up and use a range of tools in combination with open mailing lists and archives. He also provides several chapters on the essentials of recruiting and motivating developers, as well as how to gain much-needed publicity for your project. While managing a team of enthusiastic developers -- most of whom you've never even met -- can be challenging, it can also be fun. Producing Open Source Software takes this into account, too, as it speaks of the sheer pleasure to be had from working with a motivated team of free software developers.
Principles of Finance with Excel
Simon BenningaFinance is a topic that requires much computation, and in today's business world that computation is done almost entirely using Excel software. Despite this, existing finance textbooks continue to rely heavily on hand calculators. Business school students--whose background in Excel software is often weak when they come into finance courses--find that when they leave the academic environment they have to relearn both finance and the software. Addressing this issue, Principles of Finance with Excel is the only introductory finance text that comprehensively integrates the program into the teaching and practice of finance. Offering exceptional resources for students and instructors, the book combines classroom-tested pedagogy with the powerful functions of Excel software. Author Simon Benninga--one of the most recognized names in financial modeling--shows students how spreadsheets provide new and deeper insights into financial decision making.The second edition of Principles of Finance with Excel covers the same topics as standard financial textbooks--including portfolios, capital asset pricing models, stock and bond valuation, capital structure and dividend policy, and option pricing--and can therefore be used in any introductory course. However, it also introduces Excel software as it applies to finance students and practitioners. Throughout the book, the implementation of finance concepts with Excel software is demonstrated and explained. A separate section of PFE provides thorough coverage of all Excel software topics used in the book: graphs, function data tables, dates, Goal Seek, and Solver.New to this Edition* Offers a streamlined structure that allows students to dive right into the heart of finance: time value of money and discounting * Provides updated examples, most of which refer to the post-2008-crash financial world * Uses Microsoft Excel 2007 throughout (all examples and spreadsheets are compatible with previous versions of the program) *The free in-text CD-ROM includes electronic spreadsheets for the entire book Principles of Finance with Excel, Second Edition, is ideal for undergraduate courses in introductory finance and graduate courses in finance and business, or as a reference for finance professionals. An author-maintained companion website (http://www.simonbenninga.com) contains lecture notes and PowerPoint-based slides.
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