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| Title | Author | Description | |
|---|---|---|---|
1,000 Restaurant, Bar, and Cafe Graphics: From Signage to Logos and Everything In Between (1000 Series) | Luke Herriott | Restaurants, bars, and cafés are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book provides a catalog of creative ideas for getting restaurant graphics right. It offers designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the other books in the 1000 series this book offers designers the ultimate resource to jump-start their creativity for their restaurant industry clients. | |
Vintage Tea Party | Carolyn Caldicott | Everyone loves a tea party. Mix-and-match crockery, bone-handled knives, lace and linen, sweet peas and roses, home baking and a slug of gin in the tea cup - they're all back in vogue. Indoors by the fire in winter or outside in sumemr sunshine, hosts and guests can relax together with none of the formality of a dinner party.In Vintage Tea Party, Carolyn Caldicott shows readers how to recreate a world of nostalgic comfort, old-fashioned elegance and delicious treats. Try her recipes for cucumber sandwiches, Victoria sponge, rose petal jelly, strawberry and champagne jam, Earl Grey tea with gin and lemon, and much, much more. | |
Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity | Jay Lipe | A company’s identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track. In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression. Learn how to:· Ensure that your customers notice – and remember – your business.· Create power-packed visual elements, such as logos, colors, and images.· Make sure that your corporate identity is used consistently.· Craft a selling proposition that moves customers to buy. By illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage. | |
Vintage Type and Graphics: An Eclectic Collection of Typography, Ornament, Letterheads, and Trademarks from 1896 to 1936 | Steven Heller and Louise Fili | "Type lovers and history buffs alike will enjoy this gallery of vintage typefaces, ornaments, letterheads and trademarks."—ID Magazine Exquisite graphic design artifacts comprise this unusual collection culled from the pages of type and typography books dating from 1896 to 1936. Design professionals, students and teachers of graphic design, and anyone with an interest in vintage design will be delighted to find rare, never-before-reprinted type specimens, vintage layouts, logos, and decorations that will serve as an inspiration and resource for practicing and aspiring graphic designers. 400 black-and-white illustrations | |
Web Design All-in-One For Dummies | Sue Jenkins | Web designers must wear many hats. Among books on Web design, Web Design All-in-One For Dummies is the one that helps you successfully wear all those hats without losing your head.Full-color illustrations and five self-contained minibooks show you how to be a graphic designer, creative organizer, visual communicator, markup language technologist, and cutting-edge trendsetter, all in one. This book helps you lay the groundwork, follow design rules, test your site, register a domain name, and much more.Getting Started covers planning, defining your target audience, choosing the right software, and moreDesigning For the Web acquaints you with HTML, CSS, and JavaScript, plus how to choose a layout and optimize graphicsBuilding Web Sites gets down to nuts and bolts: putting text, images, hyperlinks, and multimedia files together, organizing content, and building navigation systemsWeb Standards & Testing teaches you how to test and validate so everyone can enjoy your sitePublishing & Site Maintenance helps you get your site online and keep it currentWeb Design All-in-One For Dummies also helps you learn how to choose a Web editor and graphics program, how to make your site accessible to the widest possible audience, and when it’s time to call in a pro like author Sue Jenkins. It’s just what you need to start and manage a great site. | |
Candy Bouquets, Delicious Designs | CQ Products | A homemade gift is priceless, but it doesn't have to be expensive. Delight your loved ones with a sweet bouquet of edible candy flowers - it's a delicious way to brighten anyone's day! In addition, candy bouquets make stunning centerpieces and add the crowning detail to any event. This book includes full-color photos and step-by-step instructions to help you create your own sweet candy bouquets - a gift that is easy-to-make, inexpensive, unique and practical! Size: 4 1/2 x 9 1/2 inches, 60 full-color pages with Clear plastic coil binding. | |
Plan Graphics for the Landscape Designer (2nd Edition) | Tony Bertauski | "Plan Graphics for the Landscape Designer, Second Edition" takes readers step-by-step through the design graphics process. Written at an accessible level, readers will learn basic drafting tools, lettering and drawing techniques; commonly used textures and symbols; how to read plan graphics; how to develop effective designs; and how to assemble professional portfolios. This edition is filled with new sample drawings, updated photographs and descriptive design illustrations and visuals that make techniques easy to follow and easy to understand. The revision maintains the text's presentation focus and provides helpful tip boxes to teach readers how to draw an effective design. Sufficiently addresses landscape design drafting at an easy to follow level. Introduces basic drafting tools, lettering and drawing techniques, and then describes commonly used textures and symbols and how to create them. Shows readers how to put together the plan, (starting with the plat, sale and title block), how to properly label symbols, and how to develop a plant list. Enhances the reader's ability to communicate ideas more clearly to their clients. An excellent resource for anyone from home gardeners to aspiring landscape designers. | |
Managing Organizations: Principles and Guidelines, Second Edition | Thomas N. Duening and John Ivancevich | Instructor Required Material This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Edition. This is a complete interactive study guide with quizzing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. We sell our products to students at a 25% discount for the NEW and complete textbook package. What do students say about the Atomic Dog Online Edition? Survey Results 80% of students found that the end-of chapter quizzes helped them review and prepare for exams. Among students using the Online Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. Among students using the Online Edition, 82% found that studying with the online text improved their overall learning experience. | |
Naive: Modernism and Folklore in Contemporary Graphic Design | Naïve documents the return of classical graphic design reminiscent of the 1940s to 1960s in contemporarygraphic design. The naive is a childlikeness, where it is no longer expected. Friedrich vonSchillerA minimalist design vocabulary is currently being reinvented by a troop of younggraphic designers who are rediscovering the stylistic elements reminiscent ofclassic graphic design such as silkscreen printing, classical typography, handlettering, woodcutting and folk art and integrating them into their work. Naïvedocuments this extraordinary renaissance of Classic Modernism, from the 1940sto 1960s, in contemporary graphic design.Inspired by twentieth century American legends such as Saul Bass, the undisputedmaster of film title design and iconic logos as well as modernist graphic artistCharley Harper and textile designer Alexander Girard, these burgeoning designersare creating new and striking imagery using palettes of earthy and pastel shades,reduced strokes, patterns and shapes with a strong folkloristic element.Naïve illustrates this new development in graphic design, assembling a multitudeof vivid and inspiring examples ranging from illustrations, poster art, editorials,book covers and record sleeves to stationery and textiles. | ||
18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done | Peter Bregman | Based upon his weekly Harvard Business Review columns (which is one of the most popular columns on HBR.com, receiving hundreds of thousands of unique page views a month), 18 MINUTES clearly shows how busy people can cut through all the daily clutter and distractions and find a way to focus on those key items which are truly the top priorities in our lives.Bregman works from the premise that the best way to combat constant and distracting interruptions is to create productive distractions of one's own. Based upon a series of short bite-sized chapters, his approach allows us to safely navigate through the constant chatter of emails, text messages, phone calls, and endless meetings that prevent us from focusing our time on those things that are truly important to us. Mixing first-person insights along with unique case studies, Bregman sprinkles his charming book with pathways which help guide us -- pathways that can get us on the right trail in 18 minutes or less. |
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