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Amsoil Synthetic Motor Oils dramatically out perform conventional petroleum lubricants.
| Title | Author | Description | |
|---|---|---|---|
Synthetic Worlds: The Business and Culture of Online Games | Edward Castronova | From EverQuest to World of Warcraft, online games have evolved from the exclusive domain of computer geeks into an extraordinarily lucrative staple of the entertainment industry. People of all ages and from all walks of life now spend thousands of hours—and dollars—partaking in this popular new brand of escapism. But the line between fantasy and reality is starting to blur. Players have created virtual societies with governments and economies of their own whose currencies now trade against the dollar on eBay at rates higher than the yen. And the players who inhabit these synthetic worlds are starting to spend more time online than at their day jobs.In Synthetic Worlds, Edward Castronova offers the first comprehensive look at the online game industry, exploring its implications for business and culture alike. He starts with the players, giving us a revealing look into the everyday lives of the gamers—outlining what they do in their synthetic worlds and why. He then describes the economies inside these worlds to show how they might dramatically affect real world financial systems, from potential disruptions of markets to new business horizons. Ultimately, he explores the long-term social consequences of online games: If players can inhabit worlds that are more alluring and gratifying than reality, then how can the real world ever compete? Will a day ever come when we spend more time in these synthetic worlds than in our own? Or even more startling, will a day ever come when such questions no longer sound alarmist but instead seem obsolete?With more than ten million active players worldwide—and with Microsoft and Sony pouring hundreds of millions of dollars into video game development—online games have become too big to ignore. Synthetic Worlds spearheads our efforts to come to terms with this virtual reality and its concrete effects.“Illuminating. . . . Castronova’s analysis of the economics of fun is intriguing. Virtual-world economies are designed to make the resulting game interesting and enjoyable for their inhabitants. Many games follow a rags-to-riches storyline, for example. But how can all the players end up in the top 10%? Simple: the upwardly mobile human players need only be a subset of the world's population. An underclass of computer-controlled 'bot' citizens, meanwhile, stays poor forever. Mr. Castronova explains all this with clarity, wit, and a merciful lack of academic jargon.”—The Economist “Synthetic Worlds is a surprisingly profound book about the social, political, and economic issues arising from the emergence of vast multiplayer games on the Internet. What Castronova has realized is that these games, where players contribute considerable labor in exchange for things they value, are not merely like real economies, they are real economies, displaying inflation, fraud, Chinese sweatshops, and some surprising in-game innovations.”—Tim Harford, Chronicle of Higher Education | |
Synthetic Worlds: The Business and Culture of Online Games | Edward Castronova | From EverQuest to World of Warcraft, online games have evolved from the exclusive domain of computer geeks into an extraordinarily lucrative staple of the entertainment industry. People of all ages and from all walks of life now spend thousands of hours—and dollars—partaking in this popular new brand of escapism. But the line between fantasy and reality is starting to blur. Players have created virtual societies with governments and economies of their own whose currencies now trade against the dollar on eBay at rates higher than the yen. And the players who inhabit these synthetic worlds are starting to spend more time online than at their day jobs.In Synthetic Worlds, Edward Castronova offers the first comprehensive look at the online game industry, exploring its implications for business and culture alike. He starts with the players, giving us a revealing look into the everyday lives of the gamers—outlining what they do in their synthetic worlds and why. He then describes the economies inside these worlds to show how they might dramatically affect real world financial systems, from potential disruptions of markets to new business horizons. Ultimately, he explores the long-term social consequences of online games: If players can inhabit worlds that are more alluring and gratifying than reality, then how can the real world ever compete? Will a day ever come when we spend more time in these synthetic worlds than in our own? Or even more startling, will a day ever come when such questions no longer sound alarmist but instead seem obsolete?With more than ten million active players worldwide—and with Microsoft and Sony pouring hundreds of millions of dollars into video game development—online games have become too big to ignore. Synthetic Worlds spearheads our efforts to come to terms with this virtual reality and its concrete effects.“Illuminating. . . . Castronova’s analysis of the economics of fun is intriguing. Virtual-world economies are designed to make the resulting game interesting and enjoyable for their inhabitants. Many games follow a rags-to-riches storyline, for example. But how can all the players end up in the top 10%? Simple: the upwardly mobile human players need only be a subset of the world's population. An underclass of computer-controlled 'bot' citizens, meanwhile, stays poor forever. Mr. Castronova explains all this with clarity, wit, and a merciful lack of academic jargon.”—The Economist “Synthetic Worlds is a surprisingly profound book about the social, political, and economic issues arising from the emergence of vast multiplayer games on the Internet. What Castronova has realized is that these games, where players contribute considerable labor in exchange for things they value, are not merely like real economies, they are real economies, displaying inflation, fraud, Chinese sweatshops, and some surprising in-game innovations.”—Tim Harford, Chronicle of Higher Education | |
Algebra Part 1 (Quickstudy: Academic) | Inc. BarCharts | For a subject that is a challenge at all levels of education, this chart covers principles for basic algebra, intermediate algebra and college algebra courses. Topics covered include: set theory operations of real numbers algebraic terms steps for solving a first-degree equation with one variable steps for solving a first-degree inequality with one variable order of operations factoring special factoring hints rational expressions complex fractions synthetic division roots & radicals rational expressions in equations radical operations radical expressions in equations quadratic equations complex numbers | |
Ecological Urbanism | With the aim of projecting alternative and sustainable forms of urbanism, the book asks: What are the key principles of an ecological urbanism? How might they be organized? And what role might design and planning play in the process? While climate change, sustainable architecture, and green technologies have become increasingly topical, issues surrounding the sustainability of the city are much less developed. The premise of the book is that an ecological approach is urgently needed both as a remedial device for the contemporary city and an organizing principle for new cities. Ecological urbanism approaches the city without any one set of instruments and with a worldview that is fluid in scale and disciplinary approach. Design provides the synthetic key to connect ecology with an urbanism that is not in contradiction with its environment. The book brings together design practitioners and theorists, economists, engineers, artists, policy makers, environmental scientists, and public health specialists, with the goal of reaching a more robust understanding of ecological urbanism and what it might be in the future. Contributors include: Homi Bhabha, Stefano Boeri, Chuck Hoberman, Rem Koolhaas, Sanford Kwinter, Bruno Latour, Nina-Marie Lister, Moshen Mostafavi, Matthias Schuler, Sissel Tolaas, Charles Waldheim | ||
Eat Fat, Lose Fat: The Healthy Alternative to Trans Fats | Mary Enig and Sally Fallon | Coconut oil, red meat, and butter—these fats are traditionally considered harmful, but this powerful book, based on more than two decades of research, shows that these saturated fats are actually essential to weight loss and health. Eat Fat, Lose Fat flouts conventional wisdom by revealing that so-called healthy vegetable oils (such as corn and soybean) are in large part responsible for our national obesity and health crisis.The three programs in this book, which features delicious coconut oil based recipes, among others, show that eating healthy fats is the answer to losing weight and achieving good health for a lifetime.“If permanently losing weight while improving your health is a real goal, I highly recommend Eat Fat, Lose Fat.”—Dr. Joseph Mercola, bestselling author of The No-Grain Diet“Dr. Mary Enig and Sally Fallon are two of the most important voices in the wellness revolution. Eat Fat, Lose Fat is a must read.”—Jordan S. Rubin, author of The New York Times’ bestselling The Maker’s Diet | |
War of the Flea: The Classic Study of Guerrilla Warfare | Robert Taber | “The guerrilla fights the war of the flea, and his military enemy suffers the dog’s disadvantages: too much to defend; too small, ubiquitous, and agile an enemy to come to grips with.” With these words, Robert Taber began a revolution in conventional military thought that has dramatically impacted the way armed conflicts have been fought since the book’s initial publication in 1965. Whether ideological, nationalistic, or religious, all guerrilla insurgencies use similar tactics to advance their cause. War of the Flea's timeless analysis of the guerrilla fighter’s means and methods provides a fundamental resource for any reader seeking to understand this distinct form of warfare and the challenge it continues to present to today’s armed forces in the Philippines, Colombia, and elsewhere. | |
SPIN Selling | Neil Rackham | How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, Need-payoff--is already in use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you. | |
Miller-Meteor: The Complete Illustrated History | Thomas A. McPherson | Miller-Meteor is really the story of three companies - the A.J. Miller Company, the Meteor Motor Car Company, and Wayne Works. The only definitive book ever published on Miller-Meteor and its illustrious corporate predecessors, this tome is a multi-faceted history of three fiercely independent, yet interwoven, companies, the unique segment of the motor industry in which they were involved, their charismatic leaders and, most of all, their unique products. This volume showcases hundreds of never-before published original factory photographs. | |
The Sheer Ecstasy of Being a Lunatic Farmer | Joel Salatin | Foodies and environmentally minded folks often struggle to understand and articulate the fundamental differences between the farming and food systems they endorse and those promoted by Monsanto and friends. With visceral stories and humor from Salatin's half-century as a "lunatic" farmer, Salatin contrasts the differences on many levels: practical, spiritual, social, economic, ecological, political, and nutritional.In today's conventional food-production paradigm, any farm that is open-sourced, compost-fertilized, pasture-based, portably-infrastructured, solar-driven, multi-speciated, heavily peopled, and soil-building must be operated by a lunatic. Modern, normal, reasonable farmers erect "No Trespassing" signs, deplete soil, worship annuals, apply petroleum-based chemicals, produce only one commodity, erect Concentrated Animal Feeding Operations, and discourage young people from farming.Anyone looking for ammunition to defend a more localized, solar-driven, diversified food system will find an entire arsenal in these pages. With wit and humor honed during countless hours working on the farm he loves, and then interacting with conventional naysayers, Salatin brings the land to life, farming to sacredness, and food to ministry.Divided into four main sections, the first deals with principles to nurture the earth, an idea mainline farming has never really endorsed. The second section describes food and fiber production, including the notion that most farmers don't care about nutrient density or taste because all they want is shipability and volume. The third section, titled "Respect for Life," presents an apologetic for food sacredness and farming as a healing ministry. Only lunatics would want less machinery and pathogenicity. Oh, the ecstasy of not using drugs or paying bankers. How sad. The final section deals with promoting community, including the notion that more farmers would be a good thing. | |
The Organic Lawn Care Manual: A Natural, Low-Maintenance System for a Beautiful, Safe Lawn | Paul Tukey | In the modern suburban landscape, beautiful, green lawns are perhaps the most ubiquitous feature of all. It’s difficult to imagine a friendly neighborhood without broad, clean stretches of neatly shorn grass. More and more in recent years, those lawns are evolving into organic systems as homeowners — concerned about the long-term effects of chemicals on their children, their pets, and the environment — turn to natural methods to keep their yards healthy and inviting, and, yes, still green and lush, too. Paul Tukey, a self-confessed mowing addict, answers the growing demand for organic grass with a comprehensive volume of natural lawncare information. Step by step, he takes readers through the many elements that work together to form a healthy, organic lawn. Well-treated soil, fed properly with compost and natural fertilizers, is the foundation of every great lawn. Plant it with a grass cultivar matched properly to the climate and sunlight, nourish the soil and grass with the proper amount of water, and maintain the height with a good mower equipped with a sharp blade. A beautiful, naturally maintained lawn can be as simple as that.An organic, healthy lawn is the best defense against weeds and pests, but when unwanted visitors creep in, Tukey is ready with Weed and Thug ID Guides and advice on dispatching them naturally or learning to live with the benign offenders. Tukey also provides helpful advice for lawnkeepers making the transition from a synthetic to an organic lawn system. It’s all here — everything today’s homeowner needs to keep his lawn off drugs, and make it an inviting living and play area for the whole family. |
| Tags | oil synthetic |
| Address |
Steve Tarini 5224 Kentland Ct. 5224 Kentland Ct. Columbus, OH 43221 USA |
| Telephone | 614-777-4550 |
| Web | hightechsyntheticoil.com |
| steve@hightechsyntheticoil.com | |
| Type | Business Opportunity |