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| Title | Author | Description | |
|---|---|---|---|
Using Medical Terminology: A Practical Approach | Judi Lindsley Nath | This comprehensive medical terminology textbook includes detailed coverage of anatomy, physiology, and pathophysiology. The author's unique teaching approach emphasizes using the full terms in context, rather than breaking down words and memorizing word parts, lists, and definitions. Vibrant illustrations, a variety of exercises, and numerous other features engage students visually, auditorily, and kinesthetically to address various learning styles. A bonus CD-ROM includes an audio glossary plus interactive exercises. LiveAdvise: Medical Terminology online faculty support and student tutoring services are available free with each text. A complete online course for use with WebCT or Blackboard is also available. | |
Reading the OED: One Man, One Year, 21,730 Pages | Ammon Shea | An obsessive word lover's account of reading the entire Oxford English Dictionary, hailed as "the Super Size Me of lexicography.""I'm reading the OED so you don't have to," says Ammon Shea on his slightly masochistic journey to scale the word lover's Mount Everest: the Oxford English Dictionary. In 26 chapters filled with sharp wit, sheer delight, and a documentarian's keen eye, Shea shares his year inside the OED, delivering a hair-pulling, eye-crossing account of reading every word. | |
Play and Child Development (3rd Edition) | Joe L. Frost, Sue C. Wortham and Stuart C. Reifel | With significantly expanded discussions on key topics, here is a revised edition of the popular early childhood book that, more than any other book on the market, ties play directly to child development. Through a seamless blend of research, theory, and practical applications, its comprehensive coverage addresses the full spectrum of play-related topics. The book analyzes play theories and play therapy; presents a history of play; and discusses current play trends. It explores ways to create safe play environments for all children, and how to weave play into school curricula. Finally, the authors examine the role of adults in leading and encouraging children's natural tendencies toward learning by playing. Special coverage includes a full chapter on play and children with disabilities, and the value of field trips in supporting learning. For pre-service and in-service, pre-school and primary grade teachers. | |
Math for Merchandising: A Step-by-Step Approach (3rd Edition) | Evelyn C. Moore | This book takes users step by step through the concepts of merchandising math. It is organized so that the chapters parallel a career path in the merchandising industry. The book begins with coverage of fundamental math concepts used in merchandising and progresses through the forms and math skills needed to buy, price, and re-price merchandise. Next readers learn the basics of creating and analyzing six-month plans. The final section of the book introduces math and merchandising concepts that are typically used at the corporate level. For individuals pursuing a career in merchandising. | |
The Power of Play: Learning What Comes Naturally | David Elkind | Today’s parents often worry that their children will be at a disadvantage if they are not engaged in constant learning, but child development expert David Elkind reassures us that imaginative play goes far to prepare children for academic and social success. Through expert analysis of the research and powerful examples, Elkind shows how creative, spontaneous play fosters healthy mental and social development and sets the stage for academic learning in the first place. An important contribution to the literature about how children learn, The Power of Play restores play’s respected place in children’s lives and encourages parents to trust their instincts to stay away from many of the dubious educational products on the market. | |
Reading the OED: One Man, One Year, 21,730 Pages | Ammon Shea | An obsessive word lover’s account of reading the Oxford English Dictionary cover to cover. “I’m reading the OED so you don’t have to. If you are interested in vocabulary that is both spectacularly useful and beautifully useless, read on...” So reports Ammon Shea, the tireless, word-obsessed, and more than slightly masochistic author of Reading the OED. The word lover’s Mount Everest, the OED has enthralled logophiles since its initial publication 80 years ago. Weighing in at 137 pounds, it is the dictionary to end all dictionaries. In 26 chapters filled with sharp wit, sheer delight, and a documentarian’s keen eye, Shea shares his year inside the OED, delivering a hair-pulling, eye-crossing account of reading every word, and revealing the most obscure, hilarious, and wonderful gems he discovers along the way. | |
Culinary Math | Linda Blocker, Julia Hill and The Culinary Institute of America | Written by two former instructors at The Culinary Institute of America, this revised and updated guide is an indispensable math resource for foodservice professionals everywhere. Covering topics such as calculating yield percent, determining portion costs, changing recipe yields, and converting between metric and U.S. measures, it offers a review of math basics, easy-to-follow lessons, detailed examples, and newly revised practice problems in every chapter. | |
Mental Math for Pilots (Professional Aviation series) | Ronald D. McElroy | For pilots looking to improve their math skills in the cockpit and easily perform math calculations in their heads, this book offers numerous tips and invaluable tricks to help in all areas of cockpit calculations. Pilots are guided through basic and more advanced formulas with explanations on how to perform them without needing paper or electronic calculators, step-by-step instructions, practice exercises, and personal advice from experienced pilots. Easy and quick methods for calculating airborne math problems, enroute descents, and visual descent points are covered. Numerous references, math memorization tables, lists of formulas, and definitions for terms and abbreviations are provided. This book will be useful for pilots gearing up for airline interviews, preparing for checkrides or proficiency checks, or wanting to improve their in-flight calculations performance. | |
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition | Robert Solomon | If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:Know when to look it up; know when to make it up. (#7)What happens when I screw up? (#51)Respect what it takes to do great creative. (#19)In a high-tech world, be low-tech (#46)Be brief, be bright, be gone. (#31)How to write a letter of proposal (#44)The Zen of PowerPoint. (#45)You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading. | |
Serving Internal and External Customers | Anne Swartzlander | This unique book is a customer service training reference/workbook, with a customer-centered orientation model. Its integrated approach emphasizes a business organization's service philosophy and strategy, its systems, and the people-management policies that allow the business to succeed in the 21st century. With its comprehensive coverage of customer service communication “best practices,” Customer Service” provides innovative concepts and techniques appropriate for both experienced and entry-level customer service providers. This interesting and informative book is necessary reading for vice-presidents, directors, managers, and supervisors in Consumer Affairs; customer service managers, directors and managers of Call Centers, managers and supervisors in Customer Relations; Customer Support managers; and Customer Service trainers. |
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