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 TitleAuthorDescription
A New Introduction to Bibliography
Philip GaskellRonald B. McKerrow's An Introduction to Bibliography for Literary Students has been the classic manual on bibliography, showing how the transmission of texts might be affected by the processes of printing, but he concentrated almost exclusively on "Elizabethan" printing - the period from 1560 to 1660. However, in recent years, there has been an increasing interest in the textual problems of the 18th, 19th and 20th centuries, and, although McKerrow covered the period up to 1800, he did not describe the technology of the machine-press period. Gaskell incorporates work done since McKerrow's day on the history of the printing technology of the hand-press period, and he breaks new ground by providing a general description of the printing practices of the machine-press period. Little has been previously published about the techniques and routines of nineteenth- and twentieth-century book production, making this book essential to students of literature, scholars, printing historians, librarians, and booklovers.
1,000 Restaurant, Bar, and Cafe Graphics: From Signage to Logos and Everything In Between (1000 Series)
Luke HerriottRestaurants, bars, and cafés are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book provides a catalog of creative ideas for getting restaurant graphics right. It offers designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the other books in the 1000 series this book offers designers the ultimate resource to jump-start their creativity for their restaurant industry clients.
The IMC Handbook Reading & Cases In Integrated Marketing Communications (2nd Edition)
IMC Handbook is a comprehensive survey of the fast-growing field of integrated marketing communications, the new discipline that merges the fields of advertising, marketing, direct marketing, and marketing communications. All of the readings and cases in this new edition have been totally updated. One-third of them are new to this edition.
Landscape Graphics
Grant ReidAnnouncing the new revised edition of the classic industry reference! Landscape Graphics is the architect’s ultimate guide to all the basic graphics techniques used in landscape design and landscape architecture. Progressing from the basics into more sophisticated techniques, this guide offers clear instruction on graphic language and the design process, the basics of drafting, lettering, freehand drawing and conceptual diagramming, perspective drawing, section elevations, and more. It also features carefully sequenced exercises, a complete file of graphic symbols for sections and perspectives, and a handy appendix of conversions and equivalents.
Plan Graphics for the Landscape Designer (2nd Edition)
Tony Bertauski "Plan Graphics for the Landscape Designer, Second Edition" takes readers step-by-step through the design graphics process. Written at an accessible level, readers will learn basic drafting tools, lettering and drawing techniques; commonly used textures and symbols; how to read plan graphics; how to develop effective designs; and how to assemble professional portfolios. This edition is filled with new sample drawings, updated photographs and descriptive design illustrations and visuals that make techniques easy to follow and easy to understand. The revision maintains the text's presentation focus and provides helpful tip boxes to teach readers how to draw an effective design. Sufficiently addresses landscape design drafting at an easy to follow level. Introduces basic drafting tools, lettering and drawing techniques, and then describes commonly used textures and symbols and how to create them. Shows readers how to put together the plan, (starting with the plat, sale and title block), how to properly label symbols, and how to develop a plant list. Enhances the reader's ability to communicate ideas more clearly to their clients. An excellent resource for anyone from home gardeners to aspiring landscape designers.
Building a Mail Order Business: A Complete Manual for Success
William A. Cohen PhDWith more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of experience testing, researching, and constantly refining the mail order techniques described in this invaluable guide. Building a Mail Order Business offers a virtual treasury of techniques and methods guaranteed to work in the real world of selling through the mail. You'll get practical advice and learn tricks of the trade that will get you started quickly, with the fewest missteps and greatest chances for success.Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition, telemarketing, and advertising through magazines, radio, and television. In addition, a handy appendix lists hundreds of valuable contacts with complete addresses.In this new Fourth Edition, you'll learn the latest trends in mail order--what works and what doesn't, the most effective look in ads and mailing pieces, how to put together the most attractive offers, and much more.For entrepreneurs, direct marketers, business owners, and others eager to get into the mail order business,Building a Mail Order Business has proven itself to be an indispensable resource for the ideas, techniques, and expert advice that will lead to success.All the success secrets of one of America's best-known and most respected experts on mail order and direct marketing--Now in a new edition!BUILDING A MAIL ORDER BUSINESSFourth EditionComplete, authoritative, and now in a new edition, this best-selling guide to mail order success covers everything from getting your business started to handling legal issues, preparing copy and graphics, selecting mailing lists, telemarketing, and advertising in all types of media--an unbeatable source of direct marketing ideas that really work.Here's what the pros have said about previous editions of Bill Cohen's Building a Mail Order Business:"Dr. Bill Cohen's book thoroughly explores the many facets, and pitfalls, facing the budding mail order entrepreneur."-- Henry R. "Pete" Hoke, Jr., Publisher, Direct Marketing"It took a mail order businessman who is also an educator to put direct mail and mail order guidelines all in one place--and in language we can all understand."--Freeman F. Gosden, Jr., President, Smith-Hemmings-Gosden, one of the nation's largest direct marketing advertising agencies"An outstanding primer for our industry. It gives you the nuts and bolts necessary to carry you through almost every aspect of mail order from the very rudimentary basics to the same techniques used by the pros."-- Joe Sugarman, JS&A"One of the best books I've ever read on the subject. I enthusiastically recommend Building a Mail Order Business to any man or woman who is serious about getting involved in this fascinating activity."-- E. Joseph Cossman, President, Cossman International, Inc., author of How I Made a Million Dollars in Mail Order"An excellent, informative, comprehensive, illustrative workbook that will help anyone get started making money in the fascinating field of mail order. I highly recommend this professional book."-- Melvin Powers, mail order entrepreneur"...must reading for the entrepreneur whose mind is on mail order."-- Paul Muchnick, Chairman, National Mail Order Association"Its good sense and nuts-and-bolts, bottom-line approach make it a delightful guide through the mail order world."-- DM News
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
Sarah DurhamIn the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
iPhone & iPad Game Development For Dummies (For Dummies (Computers))
Neal Goldstein, Jon Manning and Paris Buttfield-AddisonHere's the scoop on building and marketing great games for the iPhone and iPad!The iPhone and iPad are the hottest techno-gadgets on the market today, and games for it are even hotter. To help you cash in on the trend, this book shows what it takes to create a good iPhone and iPad game and how to get it into the App Store.Neal Goldstein, leader of an iPhone app startup company, and his co-authors show you how to build a game that will sell, include quality graphics, market your game through the App Store, and more. Whether you're a programming novice or an experienced developer looking to enter the game market, here's how to get going.Games for the iPhone are among the hottest apps in Apple's App StoreLearn to build two game applications – from beginning to endWritten by successful mobile app developers, this guide begins with how to get started, including downloading the SDK and filling your toolboxCovers programming with Objective-C and Cocoa, what makes a good game, graphics, and creating good mobile appsExplains how to market your game through the App StoreiPhone and iPad Game Development For Dummies can start you on a fun hobby or a lucrative career.Note: Apple's iOS SDK tools are only accessible on Intel-powered Mac and MacBook devices.
Microsoft Word 2010 Introduction Quick Reference Guide (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Card)
Beezix IncLaminated quick reference card showing step-by-step instructions and shortcuts for how to use Microsoft Office Word 2010. This guide is suitable as a training handout, or simply an easy to use reference guide, for any type of user. The following topics are covered: Creating, Opening & Saving Documents; Working with Previous File Versions; Setting up the Page; Inserting/Deleting Text; Spacing between Paragraphs; Undo, Redo, and Repeat; Moving and Copying Text. Formatting: Changing Font, Size, Enhancements, Paragraph Alignment; Copying Formatting; Using the Mini Toolbar; Highlighter. Draft, Print Layout, Reading Views; Going to a Page; Searching Using the Navigation Pane; Creating and Editing Headers and Footers; No Header or Footer on the First Page, Inserting a Page Break. Checking Spelling, Grammar; AutoCorrect; Creating and Inserting Quick Part Building Blocks; Sending the Document as an E-mail Attachment; Saving as PDF; E-mailing a PDF; Printing Envelopes and Labels; Previewing and Printing. Also includes: Lists of Selection and Movement Shortcuts.This guide is one of several titles available for Word 2010: Word 2010 Introduction, Word 2010 Formatting, Word 2010 Advanced, Word 2010 Mail, Merge & Forms, Word 2010 Templates & Macros.
Do It Yourself Bus Promo Kit
Jack Griffin and GriffinSmall businesses now have an opportunity to create personal, direct communications that are highly sales-effective, without looking "slick" and overproduced. This tool kit contains hundreds of ready-to-use models of effective and affordable communications, covering all the principle media - personal letters, direct mail, telephone solicitations and customer service, print ads, press releases, and radio and TV spots. In addition to the models, each chapter includes lists of key words, phrases, and sentences designed to stimulate ideas.
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Address 1609-B Hamill Road
Hixson , Tennessee 37421
USA
Telephone (423) 870-2421
Web markcoprinting.com
Email hemiman876@yahoo.com
Type Franchise