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 TitleAuthorDescription
The 29% Solution: 52 Weekly Networking Success Strategies
Ivan Misner and Michelle R. DonovanIn many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success--they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is 'common knowledge,' and the development of the methodology required to be successful at it is the 'uncommon application.' By reading this book, you will experience the true essence and meaning of networking. The 29% Solution gives you the answers to two conflicting questions that a business owner or salesperson faces every day: How can I tend to my existing clients while at the same time network for new business? and, Should I place higher value on my current clients or on new clients?
Selling in Tough Times: Secrets to Selling When No One Is Buying
Tom HopkinsWe've all heard it before: when times are tough, go back to the basics. It seems simple, but the reality is that in good times, many of us let some of the most important principles of selling go by the wayside, which leaves us scrambling when a downturn hits. That's why world-renowned sales expert Tom Hopkins is here to remind us that challenges are a constant aspect of selling and that the key to success is to keep your attitude positive and to never stop striving for excellence. What's more, Hopkins distills the four key practices to help you get your creative juices flowing and discover and exploit business opportunities that you may not even know existed, including: Success Is In Who You Know: Effectively working with existing clients to generate new leads for business is crucial. Retaining (and Rewarding) Customers: Excellent service and consistent follow-up ensure happy customers and ongoing success. Reducing Sales Resistance: In tough times, people put off making buying decisions. Help them overcome their fears in order to thrive.Converting Clients from the Competition: With fewer new business start-ups for you to pursue, you need strategies for getting clients to consider you over their current providers Don't just survive, learn how to thrive by turning your challenges into advantages today.
Small Business Marketing for Dummies, Second Edition
Barbara Findlay SchenckHaving your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers:Marketing basics that prepare you to rev up your business and jumpstart your marketing programInformation to help you define your business position and brandAdvice on bringing in professionalsA quick-reference guide to mass media and a glossary of advertising jargonHow-tos for creating print and broadcast ads that workIdeas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and moreTen steps to follow to build your own easy-to-assemble marketing planWith pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to:Custom design your own marketing programCreate effective marketing messagesProduce marketing communications that workNo matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
How to Get Bookkeeping Clients Quickly: The Bookkeeping Business Marketing Guidebook
Sylvia JaumannIf you are a freelance bookkeeper who wants to save time and start your bookkeeping business faster, then you need to read “How to Get Bookkeeping Clients Quickly”. You'll discover many ways to promote your bookkeeping business -- some you may have never even thought of. This information is not available anywhere else, so you'll have an advantage over many other freelance bookkeepers who are still struggling to figure out how to get bookkeeping clients on their own. Written by a freelance bookkeeper with over 20 years of experience, this book is filled with a lot of resources for both online and offline marketing that will easily suit any freelance bookkeeper's budget. Some methods won't even cost you a penny! You'll also get free exclusive online access to a sample accountant letter, press release template, marketing services kit, ad campaign spreadsheet, sample ads and bonus reports. Click on the Buy Now link so you can be on your way to making your bookkeeping business profitable!
The Little Red Book of Family Business
David BorkAs a consultant in service to families who own businesses, I always thought I needed to be grounded in some sound set of theories. I still think that is important, but not once, never in forty years, did someone in a family business say to me, What is the theoretical foundation for that idea? Clients always wanted an unvarnished, pragmatic solution. What will work? Because of this, I learned to practice the art of the possible. This book is about what works. You won t find complex theories here, nor will you find everything about family business. This is a little book, not a big one. What you will find are clear, common sense tips, advice and direction that will be useful in your family business. Implementation of even a few of these ideas is certain to decrease concerns about your family and your business and increase your contentment in life.
Cute Little Store: Between the entrepreneurial dream and business reality
Adeena MignognaIt's those first couple of years that can make or break a small business. Before you decide to open up your own retail shop, read this book! You're ready to take that risk (or you've already started). You know the odds are stacked against you, and you're looking for some moral support. You want to know how others have dealt with the first difficult years of owning their own retail business, their own "cute little store." Many books tell you how to start a business, but not many deal with what happens right after you've made that leap. Cute Little Store tells you about all the little pitfalls that happen along the way, and how to not let those pitfalls get in the way of your success. Cute Little Store gives you insights into: -How to deal with leasing and landlords -How to hire, retain, and treat your employees -How to deal with crazy customers, mean customers, and how to appreciate those customers who make your business worthwhile -How to prevent being burglarized -How to know who "the competition" is, why you should care, and how you can deal with it -How to market and advertise your business and unleash your creativity -How to survive those first two years, from business planning and organization to handling everyday crises -What techniques you can use to relieve your stress and keep yourself sane
Internet Marketing for Less Than $500 Year: How to Attract Customers and Clients Online Without Spending a Fortune
Marcia YudkinEntrepreneurs and small business owners alike will learn how to plan and execute a complete online marketing strategy for just a couple of dollars a day.
Start Your Own Coaching Business
Monroe Mann and Entrepreneur PressUse Your Passion to Inspire Action Turn your passion for life into a fulfilling, lucrative career as a motivational coach. Whether you want to inspire others to go after their dreams, achieve their business goals or better manage their everyday life, Entrepreneur gives you the steps you need to get started. This hands-on guide shows you how to launch your own successful coaching company, helping clients with life, motivation and business. Learn step by step how to establish your business, position yourself as an expert, attract clients and build revenue. Our experts provide real-life examples, sound business advice and priceless tips to put you on your way to making a difference- and making money. Learn how to: Set up your business with minimal startup investment Develop your coaching expertise Build a business brand that gets noticed Capture clients by showing them you're worth their money Price your service Advertise and publicize to attract more clients Boost profits by expanding your business You already have the motivation and the passion-this guide shows you how to share it with others and make a profit!
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Dan S. KennedyFREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
Start Your Own Gift Basket Service
Entrepreneur PressTurn your creative talents into a great business! Finding the perfect gift for that special someone or occasion can be a daunting task. Factor in drive time, budgets and multiply recipients and its nearly impossible. That's why many corporate customers and individuals have turned to gift baskets as the ideal solution. If you're creative, have a good eye for color and love to shop, this hot business could be your path to financial independence. Startup is easy: You only need a minimum amount of equipment, and you can work from your home, full or part time. Plus, you get the opportunity to be artistic, creative and entrepreneurial! This guide tells you everything you need to know to start a successful gift basket business. Identify a target market Develop an effective marketing plan Find and build relationships with suppliers Manage the administrative side of the business, include record-keeping, billing, taxes and insurance Find customers, and market your business With Entrepreneur magazine's Start Your Own Gift Basket Service, you'll learn how to design the business the way you want it, whether it's part time or full time, homebased or in a commercial location, with employees or without. Pick up this book, and get started making your dream a reality.

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