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TouchPoll is a business solution used primarily to help enhance business performance by providing its clients with important information about their customers, patrons, members, attendees, customers, exhibitors, clients, voters, visitors, employees, patients etc.

 TitleAuthorDescription
The 29% Solution: 52 Weekly Networking Success Strategies
Ivan Misner and Michelle R. DonovanIn many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success--they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is 'common knowledge,' and the development of the methodology required to be successful at it is the 'uncommon application.' By reading this book, you will experience the true essence and meaning of networking. The 29% Solution gives you the answers to two conflicting questions that a business owner or salesperson faces every day: How can I tend to my existing clients while at the same time network for new business? and, Should I place higher value on my current clients or on new clients?
Selling in Tough Times: Secrets to Selling When No One Is Buying
Tom HopkinsWe've all heard it before: when times are tough, go back to the basics. It seems simple, but the reality is that in good times, many of us let some of the most important principles of selling go by the wayside, which leaves us scrambling when a downturn hits. That's why world-renowned sales expert Tom Hopkins is here to remind us that challenges are a constant aspect of selling and that the key to success is to keep your attitude positive and to never stop striving for excellence. What's more, Hopkins distills the four key practices to help you get your creative juices flowing and discover and exploit business opportunities that you may not even know existed, including: Success Is In Who You Know: Effectively working with existing clients to generate new leads for business is crucial. Retaining (and Rewarding) Customers: Excellent service and consistent follow-up ensure happy customers and ongoing success. Reducing Sales Resistance: In tough times, people put off making buying decisions. Help them overcome their fears in order to thrive.Converting Clients from the Competition: With fewer new business start-ups for you to pursue, you need strategies for getting clients to consider you over their current providers Don't just survive, learn how to thrive by turning your challenges into advantages today.
Internet Marketing for Less Than $500 Year: How to Attract Customers and Clients Online Without Spending a Fortune
Marcia YudkinEntrepreneurs and small business owners alike will learn how to plan and execute a complete online marketing strategy for just a couple of dollars a day.
Small Business Marketing for Dummies, Second Edition
Barbara Findlay SchenckHaving your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers:Marketing basics that prepare you to rev up your business and jumpstart your marketing programInformation to help you define your business position and brandAdvice on bringing in professionalsA quick-reference guide to mass media and a glossary of advertising jargonHow-tos for creating print and broadcast ads that workIdeas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and moreTen steps to follow to build your own easy-to-assemble marketing planWith pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to:Custom design your own marketing programCreate effective marketing messagesProduce marketing communications that workNo matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
How to Get Bookkeeping Clients Quickly: The Bookkeeping Business Marketing Guidebook
Sylvia JaumannIf you are a freelance bookkeeper who wants to save time and start your bookkeeping business faster, then you need to read “How to Get Bookkeeping Clients Quickly”. You'll discover many ways to promote your bookkeeping business -- some you may have never even thought of. This information is not available anywhere else, so you'll have an advantage over many other freelance bookkeepers who are still struggling to figure out how to get bookkeeping clients on their own. Written by a freelance bookkeeper with over 20 years of experience, this book is filled with a lot of resources for both online and offline marketing that will easily suit any freelance bookkeeper's budget. Some methods won't even cost you a penny! You'll also get free exclusive online access to a sample accountant letter, press release template, marketing services kit, ad campaign spreadsheet, sample ads and bonus reports. Click on the Buy Now link so you can be on your way to making your bookkeeping business profitable!
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Dan S. KennedyFREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
The Little Red Book of Family Business
David BorkAs a consultant in service to families who own businesses, I always thought I needed to be grounded in some sound set of theories. I still think that is important, but not once, never in forty years, did someone in a family business say to me, What is the theoretical foundation for that idea? Clients always wanted an unvarnished, pragmatic solution. What will work? Because of this, I learned to practice the art of the possible. This book is about what works. You won t find complex theories here, nor will you find everything about family business. This is a little book, not a big one. What you will find are clear, common sense tips, advice and direction that will be useful in your family business. Implementation of even a few of these ideas is certain to decrease concerns about your family and your business and increase your contentment in life.
Cute Little Store: Between the entrepreneurial dream and business reality
Adeena MignognaIt's those first couple of years that can make or break a small business. Before you decide to open up your own retail shop, read this book! You're ready to take that risk (or you've already started). You know the odds are stacked against you, and you're looking for some moral support. You want to know how others have dealt with the first difficult years of owning their own retail business, their own "cute little store." Many books tell you how to start a business, but not many deal with what happens right after you've made that leap. Cute Little Store tells you about all the little pitfalls that happen along the way, and how to not let those pitfalls get in the way of your success. Cute Little Store gives you insights into: -How to deal with leasing and landlords -How to hire, retain, and treat your employees -How to deal with crazy customers, mean customers, and how to appreciate those customers who make your business worthwhile -How to prevent being burglarized -How to know who "the competition" is, why you should care, and how you can deal with it -How to market and advertise your business and unleash your creativity -How to survive those first two years, from business planning and organization to handling everyday crises -What techniques you can use to relieve your stress and keep yourself sane
Employees First, Customers Second: Turning Conventional Management Upside Down
Vineet NayarOne small idea can ignite a revolution just as a single matchstick can start a fire.One such idea—putting employees first and customers second—sparked a revolution at HCL Technologies, the IT services giant.In this candid and personal account, Vineet Nayar—HCLT’s celebrated CEO—recounts how he defied the conventional wisdom that companies must put customers first, then turned the hierarchical pyramid upside down by making management accountable to the employees, and not the other way around.By doing so, Nayar fired the imagination of both employees and customers and set HCLT on a journey of transformation that has made it one of the fastest-growing and profitable global IT services companies and, according to BusinessWeek, one of the twenty most influential companies in the world.Chapter by chapter, Nayar recounts the exciting journey of how he and his team implemented the employee first philosophy by:• Creating a sense of urgency by enabling the employees to see the truth of the company’s current state as well as feel the “romance” of its possible future state• Creating a culture of trust by pushing the envelope of transparency in communication and information sharing• Inverting the organizational hierarchy by making the management and the enabling functions accountable to the employee in the value zone• Unlocking the potential of the employees by fostering an entrepreneurial mind-set, decentralizing decision making, and transferring the ownership of “change” to the employee in the value zoneRefreshingly honest and practical, this book offers valuable insights for managers seeking to realize their aspirations to grow faster and become self-propelled engines of change.
Managing Knock Your Socks Off Service
Chip R. Bell and Ron ZemkeToday's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of "Managing Knock Your Socks Off Service" provides readers with up-to-the-minute advice on how they can create world-class service both in their operations and through their people, whether they work with customers face-to-face, on the phone, or in e-space. Revamped with new examples, stories, and research, and featuring cartoons by John Bush, the book gives readers practical, proven ways to: find and retain service-oriented people; get to know customers intimately; build a service vision train and coach; create and maintain a service management process that aligns people, systems, and customers; involve and empower employees; and, recognize and reward good performance.Filled with examples from service standard-setters such as Fed-Ex, QVC, and others, "Managing Knock Your Socks Off Service" shows how to create great service on a day-to-day, real-time, every-time basis.

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