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Marketing: Real People, Real Choices (7th Edition)
Michael R. Solomon, Greg W. Marshall and Elnora W. StuartReal people, real choices–give students a real feel for marketing.   Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.   The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Marketing: Real People, Real Choices (6th Edition)
Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
The Real Book of Real Estate: Real Experts. Real Stories. Real Life.
Robert T. KiyosakiThe Real Book of Real Estate is the one book, the Bible, of real estate advice and techniques every investor needs to navigate through the ups, the downs, and the in-betweens of the real estate market and come out on top.The only thing better than one real estate expert helping you invest and win is twenty real estate experts with that same mission. For the first time ever, Robert Kiyosaki, bestselling author of Rich Dad, Poor Dad, has assembled in one big book a star studded cast of real estate wizards and trusted advisors with one purpose in mind: to share their knowledge to help you win in real estate.This is the ultimate real estate desk reference you’ll come back to again and again. Whether you’re a seasoned investor or buying your first property, you will enhance your knowledge and grow your wisdom through this book. The book shows you how to value a property, handle leases, manage tenant relationships, get financing, even establish your own team of advisors, and so much more. You’ll hear from the insiders and learn from their wins and their losses. It’s decades’ worth of experience and knowledge you just can’t get anywhere else.
Real Estate Loopholes: Secrets of Successful Real Estate Investing
Diane Kennedy, Robert T. Kiyosaki and Garrett SuttonFinding wealth through investing in property depends on knowledge, a good plan - and building a team of advisors and mentors who can provide the expert guidance needed. By examining the three keys to successful real estate investing - selection, taxation and protection - REAL ESTATE LOOPHOLES shows what it takes to makes a real estate investment work.
Essentials of Marketing Research (with Qualtrics Card)
William G. Zikmund and Barry J. BabinMarketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
Real Estate Investing For Dummies, 2nd Edition
Eric Tyson and Robert S. GriswoldReal Estate Investing For Dummies, 2nd Edition, is completely revised and updated to help you overcome the challenges and and take advantage of the opportunities in any real estate environment, including a down market. But Eric Tyson and Robert Griswold's core message remains as relevant today as it did upon the initial publication of Real Estate Investing For Dummies -- investing in real estate is time-tested vehicle to build wealth in the long term. Tyson and Griswold don't tell you how to become a millionaire overnight. Instead, they offer proven, practical, and actionable advice so that if you chose to invest in income-producing properties, you can do so wisely and confidently.
Marketing Ethics (Foundations of Business Ethics)
George G. BrenkertMarketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and moralityIdentifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketingConsiders broader meanings and background assumptions of marketing infrequently included in other marketing literatureAdds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve your Marketing
Jay B. LipeA small business marketing manual that is both comprehensive and simple to use, it covers all the marketing basics you need for long term growth. Chapters on marketing plans, branding, copywriting, search engines, marketing metrics, successful implementation, a glossary with 200+ words...and more. This book is a must read for any small business wanting to get its marketing house in order.
Marketing Management (12th Edition)
Philip Kotler and Kevin Lane KellerFor the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
How to Invest in Real Estate With Your IRA and 401K & Pay Little or No Taxes
Hubert BrommaReal estate investment strategies that put the gold in the golden years This accessible, easy-reference guide shows how to turn a retirement savings plan into a tool for generating major income. Hubert Bromma, an experienced investment professional in real estate and retirement funds for nearly 30 years, take you through the basics of investing with retirement accounts, from choosing the right plan to buying real estate. The book also includes information about the various retirement options, including IRAs, Roth IRAs, individual 401(k)s, and more.

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