Zoup! Has ‘A Very Deliberate Growth Plan’

Detroit Free Press:

As much as Andy Warhol loved Campbell’s Soup, Eric Ersher hates it.

The founder and CEO of Zoup!, a chain of fast-casual soup restaurants, is a former attorney turned spice dealer, who fell into the cauldron when restaurants his food company was servicing asked him to start making soups for them. The lack of quality he found bubbling beneath inspired him to start working on them in the kitchen of a former General Motors plant near Detroit’s Eastern Market.

Ersher eventually stopped supplying other eateries and opened his own soup emporium in Southfield in 1998. Read more here.

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