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 TitleAuthorDescription
How to Make Money in Real Estate in the New Economy
Matthew Martinez"If you're an investor sitting on the sidelines thinking you have no play in today's property market, think again. In his new book, Matt Martinez gives you everything you need to know to start profi ting from the new paradigm in real estate." -- ROBERT IRWIN, bestselling author of How to Get Started in Real Estate Investing THE NO-GIMMICKS GUIDE TO PROFITABLE REAL ESTATE INVESTING IN POST-RECESSION MARKETS Praise for HOW TO MAKE MONEY IN REAL ESTATE IN THE NEW ECONOMY: "Martinez demonstrates that real estate is still the place to be in order to grow wealth. Every serious investor and would-be investor needs to read this book." -- MICHAEL C. THOMSETT, author, Getting Started in Real Estate, third edition "The great recession has created a new reality for real estate investors--and Matt Martinez describes a sensible pathway toward intelligent buying decisions in the midst of changing times." -- MATT WANDERER, principal, Alterra Capital Group "A must read." -- JON SWIRE, author, There's No Free Lunch in Real Estate "Matt Martinez is the Warren Buffett of real estate investing. I give his books to all investors who buy buildings from me." -- FRANK PONCE, Commercial & Investment Properties, Scott Anastasi Realty "Matt's book provides the tools for success that are essential for anyone interested in building a winning real estate portfolio in this new economy." -- DANIEL M. PALMIER, president & CEO, Potomac Realty Capital "Matt Martinez does it again! The real estate landscape has changed forever. The lending industry is different, the players have changed and it is a new world out there. The new buyer must be an educated buyer. Matt allows the reader to become embedded in the industry -- smarter and more powerful. Get smart and READ Matt’s book before you go out there." -- DALE ROBYN SIEGEL, award winning author of "The New Rules for Mortgages" "Matt Martinez is giving a no nonsense guide on how to succeed in today’s complex real estate investment market. A must read." -- PACO DIAZ, Senior Vice Prsident CB Richard Ellis "Matt has really hit the target with his new book. The real estate landscape has changed dramatically, so investors who want to prosper must adapt to these turbulent times. Matt clearly outlines the pitfalls and opportunities that exist in this new environment. Matt’s book is a must read for anyone investing in the new economy!”" -- GARY KACHADURIAN, Chairman, Apartment Realty Advisors "As a sole owner of roughly 2,900 units located mostly in Silicon Valley, I thoroughly enjoyed Matt’s book. I would HIGHLY recommend it to anyone interested in real estate investing in the new economy, as it is informative and practical."--TOD SPIEKER, President, Spieker Property Management Company "As a professional who is involved in real estate transactions on a daily basis, I have seen the commercial real estate market transform in the past three years. In How To Make Money In Real Estate In The New Economy, Matt Martinez outlines key strategies for seizing strategic investment opportunities and identifying would-be pitfalls. It’s a terrific resource for anyone looking to invest in today’s complex real estate landscape."--TERE BLANCA, President and CEO of Blanca Commerical Real Estate HowToMakeMoneyInRealEstateInTheNewEconomy.com
Do-It-Yourself Direct Marketing: Secrets for Small Business
Mark S. BaconIn direct marketing, you don’t have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon’s acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns—at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including:The Internet as a direct marketing channel—from setting up Web pages to the latest, cutting-edge technological advancesNew information on reaching specific target groupsHow to use all types of direct marketing media—mail order, telemarketing, radio/TV, newsletters, end print adsDealing with the postal serviceInsider money- and time-saving tipsDozens of examples of complete, "combat-tested" direct marketing packages, letters, forms, and checklistsStrategies for identifying market niches, tracking responses, creating a direct-mail database, and much moreThe original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. "One of the best books I’ve seen on how the small business person can use direct marketing techniques."—Dr. William A. Cohen, author of Building a Mail Order Business
The Catalog Book: Designs for Catalogs and Direct Mail
Judy ShepardCatalogs, direct mail, and e-commerce websites are selling more products than ever before--more than $120 billion in sales annually. How can designers make their catalogs stand out from all the many, many others out there? The Catalog Book showcases an incredible selection of outstanding and innovative catalogs, direct mail pieces, and e-commerce sites that lead the pack in successfully projecting a brand image and selling merchandise. Full-color pictures plus brief, insightful commentary tell the story of great design and great marketing. Whether the client is selling electronics or earrings, sportswear or salami, The Catalog Book is the complete guide to creating cutting-edge catalogs that make a compelling statement to the consumer.  * A must-have for designers who want to move merchandise and build brand image* The latest, most innovative catalogs, direct mail pieces, and e-commerce websites* Full-color pictures plus insightful commentary from a direct-mail expert
Managing Conflict with Direct Reports (J-B CCL (Center for Creative Leadership))
Center for Creative Leadership (CCL), Barbara Popejoy and Brenda J. McManigleConflict is inevitable when people work together, and it’s one of the most difficult challenges facing managers. But it’s a challenge that successful leaders learn to address. Managers who develop an understanding of difference without judgment and are willing to see more than one perspective or solution are in a good position to manage conflict with their direct reports. Conflict between managers and direct reports highlights a power relationship and affects the work itself—the tasks for which managers and direct reports share responsibility. Managers who look to see both sides of conflict can resolve it, but it means assessing the differences between themselves and their direct reports and finding out how those differences affect the conflict.After assessing those differences, managers can devise a plan to use before, during, and after a conflict resolution session. They will be better prepared to understand emotions that can trigger conflict, to clarify performance expectations so their direct reports know what’s expected of them, and to provide ongoing feedback for the support and development of their direct reports.
Contemporary Direct & Interactive Marketing (2nd Edition)
Lisa Spiller and Martin Baier Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing require a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising. The Foundations of Direct & Interactive Marketing (D&IM); Integrated Marketing Communication (IMC):  The Message & Media Decisions in Direct & Interactive Marketing; Response, Measurement & Metrics of Direct & Interactive Marketing; Applications & Future Directions of Direct & Interactive Marketing  A career in marketing today increasingly requires direct marketing and online marketing skills. Spiller/Baier prepares students with everything they need in order to plan and execute interactive and direct marketing campaigns using today’s latest technology.
FLIP: How to Find, Fix, and Sell Houses for Profit
Rick Villani and Clay DavisFLIP, the third book in the National Bestselling Millionaire Real Estate Series (More than 500,000 copies sold!)FLIP provides a detailed, step-by-step process to analyze each investment, identify the best improvements, accurately estimate the costs and intelligently oversee the construction. It takes out all the guess work and almost all of the risk.Here's what industry experts are saying about FLIP:"Read this book before you flip that house! FLIP is an indispensable step-by-step guide to flipping houses that you will refer to again and again."-Carlos Ortiz, Executive Producer, "FLIP That House" (TLC's most popular real estate TV show)"At HomeVestors, we're in the business of buying and selling homes for profit and I can attest that there are few, if any, who can rival Rick's and Clay's expertise when it comes to fixing up houses for profit. This book is a must-read for any investor."-Dr. John Hayes, President and CEO of HomeVestors of America (the largest homebuyer in America)"FLIP is a must-read book for everyone in the real estate business. Every agent should have this book. They should read it and master its contents. Why? Because it is the best guide ever written on how to evaluate real estate and how to add value to a house."-Gary Keller, Founder and Chairman of the Board of Keller Williams Realty International and author of bestselling The Millionaire Real Estate Agent and The Millionaire Real Estate Investor"For anyone looking to build wealth in real estate, FLIP provides a step-by-step approach that really works in any market."-Loral Langemeier, bestselling author of The Millionaire MakerFLIP extends the national bestselling Millionaire Real Estate series with a step-by-step guide that is quickly becoming "the model" for successfully finding, fixing and selling investment properties for profit.Based on their involvement in over a 1,000 flips, Rick Villani and Clay Davis walk you through the proven five-stage model for successfully flipping a house:FIND: How to select ideal neighborhoods, attract sellers, and find houses with investment potentialANALYZE: Identify which improvements to make and analyze the profit potential of any houseBUY: How to arrange financing, present the offer, and close on the purchaseFIX: A 50-step, easy-to-follow plan for fixing up houses that keeps you on time, in budget and assures top qualitySELL: How to add finishing touches to quickly sell for maximum profitWoven through the book is an entertaining narrative that follows the flipping adventures of Samantha, Ed, Bill, Nancy, Amy and Mitch as they find, buy, fix and sell their first investment houses. With all this plus the experience of over a thousand flips condensed into one book, FLIP gives new investors the tools they need to avoid common pitfalls, make a profit, and enjoy the process of house flipping.Rick Villani and Clay Davis are senior executives at HomeFixers, North America's leading real estate rehab franchise. HomeFixers has been involved in more than 1,000 flips nationwide.
Endless Referrals, Third Edition
Bob Burg The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities. "If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success."             --Tom Hopkins, author of How to Master the Art of Selling "Bob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere." -- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate Investor "I've found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder." --Alan Weiss, Ph.D., author Million Dollar Consulting "Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure."             --Dottie Walters, author of Speak & Grow Rich "A no-nonsense approach to building your business through relationships."             --Jane Applegate, syndicated Los Angeles Times columnist
IRA Wealth: Revolutionary IRA Strategies for Real Estate Investment
Patrick RiceFor decades, banks and brokerage houses have effectively convinced us that IRA holdings can be invested only in stocks and CDs. Then, with the sharp decline in the stock market, most of us could only stand by and watch as our retirement savings lost their accumulated value. Few knew that there was an alternative which offered both safety and growth. That alternative is real estate. That’s right. Contrary to what you may have believed, it is perfectly legal to hold real estate investments in an IRA account—and to enjoy unprecedented returns. For nearly twenty years, IRA investment expert Patrick W. Rice has taught thousands of men and women his revolutionary strategies for using an IRA to create wealth based on real estate. In his new book, Mr. Rice shares all his moneymaking strategies with you. Within the pages of IRA Wealth, you will learn how to: • Turn your old IRA into a self-directed account that puts you in charge. • Buy income-producing properties, from rental houses to commercial buildings. • Purchase high-yielding real estate-backed notes. • Buy your dream retirement home now. • Loan money to family and friends while building your IRA. • Form limited liability companies that multiply your investment power. • Buy yourself a thriving business—or a great job. • Reduce your risks while boosting your returns. Although it may be a little late to avoid the volatility of the stock market, the lesson has been simple: Don’t put all your eggs in one basket. IRA Wealth offers an entirely new basket—one that holds golden eggs for a bright and rewarding future.
Build It Big: 101 Insider Secrets from Top Direct Selling Experts
Direct selling Womens alliance (dswa)Millions of people around the world are involved in direct selling. There are 12 million in the United States alone! Almost 74 percent of direct sellers are women. An estimated 46 million people in the world are involved in direct selling, according to the Direct Selling Association. In less than ten years this number is expected to grow to an unbelievable 200 million! With more people looking for careers that offer independence, flexibility, and tremendous income potential, this book offers a one-stop source of nuts-and-bolts advice, insights, and practical sales skills. Build It Big: 101 Insider Secrets from Top Direct Selling Experts addresses the three most popular models of direct selling: * network marketing (e.g., Amway) * party planning (e.g., Pampered Chef) * person-to-person(e.g., Guardian Life Insurance) The training that many of these companies offer is limited and typically covers only product features and benefits, basic sales techniques, recruitment, and order processing. Through extensive research, the Direct Selling Women's Alliance (DSWA) has identified four crucial ""life skills"" that often are neglected or omitted from a company's training and support program: * Financial and tax guidance. * Coaching and leadership skills development. * Business management and technology training. * Daily success practices and implementation. Build It Big unveils the methods and approaches in developing these skills that, DSWA believes, are the true linchpins of growth and long-term sales stability. The disciplined approach and real-life insights from some of the most successful and talented people in the direct selling business will have broad appeal to rookies and veterans alike, especially for people who are opting for direct selling for part-time work, extra income, and the autonomy it offers.
Flipping Houses For Dummies
Ralph R. Roberts"This book is designed for realty investors who want to profit from buying below market, making cosmetic improvements to add value, and then quickly reselling. But real estate agents and home buyers should also study it because of the valuable insights offered by a longtime, very successful real estate broker. On my scale of one to 10, this superb book rates an off-the-chart 12."—Robert BrussYou've probably seen TV shows like Flip This House and Flip That House, in which Real estate investors buy, renovate, and sell a house in a matter of weeks for tens of thousands of dollars in profit. They make flipping houses look so easy that you want to jump out of your recliner (during the next commercial, of course), run down the street, find a house for sale, flip it for a 50 percent profit, and run back home to continue watching the show.I, Ralph Roberts, have flipped hundreds of houses, and it's never as easy as it looks on TV. People don't generally line up at your front door begging you to buy their house for 30-50 percent below market value. Renovation expenses always exceed estimates. And you can't always sell a house for what you think it's worth.Flipping houses for a profit requires time, money, and what I like to call sticktoitism—dogged determination in the face of overwhelming uncertainty.Not just another house flipping bookYou can find plenty of books about flipping houses that claim "anyone can do it" and make flipping look easy and risk-free. Flipping Houses For Dummies takes a different approach—honesty. We don't claim that flipping houses is "easy" or "simple" or "risk-free," because, quite frankly, it isn't.Flipping Houses For Dummies reveals the risks and rewards of flipping properties; helps you determine whether you have the time, energy, cash, and other resources to be successful; and then conveys the expert knowledge that those who wish to pursue house flipping need in order to minimize risk and maximize potential profits in a very competitive market. Did you know?Most books on flipping houses gloss over the key factors that that make or break the novice house flipper. These are the very items we focus on in Flipping Houses For Dummies. For example, did you know:You should secure financing before you look at houses.As a flipper, you want dontwanners—houses that the owners obviously don't want.You make your profit when you buy the property. You realize your profit when you sell.Always plan on earning at least 20 percent after your total investment—purchase price, repairs and renovations, real estate agent commissions, and holding costs (monthly mortgage payments, insurance, property taxes, and utilities).Working with a top-notch real estate agent can save you thousands of dollars more than what you pay in commissions.You should choose a limited geographical area to work and then become an expert on the houses and property values in that area.Your goal when renovating a home should be to bring the property up to market standards, not exceed them.A flipping book for real peopleFlipping Houses For Dummies speaks to the mom and pop investor, steering you clear of the gray areas, which tend to carry high-risks and low-returns, into safer, more potentially profitable areas. We encourage you invest in your comfort zone and take on bigger, riskier projects with higher profit potential only when you're ready.In Flipping Houses For Dummies we stress that the first flip is the most important one, and we take the guesswork out of the first transaction, to lead you through a positive first experience on which to build a promising real estate investment portfolio.Flipping Houses For Dummies provides plenty of examples of successful and not-so-successful property flips, presenting the total investment (in time and money), the work involved, and the net profit. Before-and-after photos visually illustrate the positive transformations from run-down-shacks to showcase homes.