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 TitleAuthorDescription
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Michael J. Silverstein, Neil Fiske and John ButmanTrading up isn’t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria’s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these “new luxury” brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional “old luxury” goods. Trading Up has become the definitive book about this growing trend.
Burger Chef (Images of America) (Images of America (Arcadia Publishing))
Scott R. Sanders and Foreword by Frank P. Thomas Jr.Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, owners of the General Equipment Company, entered into the fast-food business by opening a 15¢ hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store. The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation’s second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued in business until 1982, cooking its popular flame-broiled hamburgers and introducing its memorable advertising icons, Burger Chef and Jeff.
The Educated Franchisee: The How-To Book for Choosing a Winning Franchise, 2nd Edition
Rick BisioThere is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs! The Educated Franchisee will show you: -How to find a franchise that is right for you -How owning a franchise can create wealth -Where to find quality franchisors -What qualities franchisors look for -How to gather information from franchisees -How to make sure the franchise makes money -How to confidently select the best franchise -The five keys to success in owning a franchise
Become A Home Inspector!
Michael A. PompeiiThis is a concise guide to starting up and operating a successful Home Inspection business without spending a lot of money. Many Home Inspectors are now earning $500 to $800 per day, and a pro shows how you can, too. This book focuses on a no-nonsense approach to the home inspection business without spending a lot of money on unnecessary equipment, training, or a lifetime of franchise fees.
Is Your Business Right For Franchising?
Jr. Ralph MassettiThis book is written to offer would-be Franchisors the virtual experience and benefit of personally speaking with an expert Franchise Consultant about franchising their business. It provides straight-talk advice concerning every business and personal consideration which needs to be contemplated when deciding whether to franchise a business including: Whether your business is ready to franchise, Options for expanding your business, What to expect as a Franchisor, Introduction to the franchise development process, Branding and marketing for Franchisors, Other factors that impact your chances for success, Choosing a Franchise Developer, Sample Uniform Franchise Offering Circular (UFOC) and more. Ralph Massetti is President & CEO of The Franchise Builders, a franchise consulting, development, marketing and technology firm. He also holds a Bachelors and Master Degree in Business Administration, and is a candidate for the prestigious Certified Franchise Executive (CFE) designation.
Mastery: The Keys to Success and Long-Term Fulfillment
George Leonard"The pracitcal wisdom in George Leonard's book will have a great influence for many years to come." —Michael Murphy, author of Golf in the Kingdom and The Future of the Body Drawing on Zen philosophy and his expertise in the martial art of aikido, bestselling author Gorge Leonard shows how the process of mastery can help us attain a higher level of excellence and a deeper sense of satisfaction and fulfillment in our daily lives. Whether you're seeking to improve your career or your intimate relationships, increase self-esteem or create harmony within yourself, this inspiring prescriptive guide will help you master anything you choose and achive success in all areas of your life. In Mastery, you'll discover: The 5 Essential Keys to Mastery Tools for Mastery How to Master Your Athletic Potential The 3 Personality Types That Are Obstacles to Mastery How to Avoid Pitfalls Along the Path . . . and more
Franchise Times Guide to Selecting, Buying & Owning a Franchise
Julie Bennett and Cheryl R. BabcockBuying a franchise can be a handy shortcut to the American dream of owning your own business. But there are dangerous pitfalls—and possible drawbacks to even the best franchise deals. Here, for every prospective franchisee, is authoritative advice from a trustworthy source. The experts of Franchise Times offer their picks of the top 200 franchises and 100 up-and-comers, complete with contact information, financial requirements, fees, and more. There are practical tips on everything from hiring and marketing to financing your franchise, leasing a retail space (or setting up a home office), and deciding if you should buy or run a franchise with your spouse. With anecdotes and advice from current franchisees and franchisors, this is a book every would-be entrepreneur should read before signing a contract.
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Franchise Bible (Franchise Bible: How to Buy a Franchise or Franchise Your Own Business)
Erwin KeupThe go-to book for franchise information, now in its sixth edition This proven, popular reference has been completely updated to better guide you through the current franchise environment. Real-life examples of both service- and product-oriented franchises and useful checklists prevent mistakes and save time and money. Contact information for state and federal franchising regulatory agencies and a listing of useful publications guide you to the resources you need. Robert Smith, founder of Granite Transformations, describes how he successfully opened franchises nationwide based on guidelines in previous editions
The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise
Atlantic Publishing CoThis book is a great resource for both prospective franchises and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties.

Tags equipment golf
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Web progolf.com
Type Franchise