“Bricks-And-Clicks” Strategy Essential For Franchisees, Expert Stresses

StartupSmart:

Bricks-and-mortar franchisees can enhance their online presence through the use of online location-based marketing, which in turn entices customers into their stores, a franchising expert says.

Greg Nathan, founder of the Franchise Relationships Institute, says there are plenty of apps and technology platforms that enable franchisees to appeal to customers who happen to be nearby.

“[Franchisees should ask themselves,] what is our strategy around local areas?” Nathan says.

“I would be talking to other businesses in the area, if I was aware there was another franchisee doing it, and then taking ideas back to my franchisor and saying, can I try this in my store?” Read it here.

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