Franchising In Italy

franchise-net.com:

In Italy, franchising is one of the main modernizing levers to recover efficiency and competitiveness in the distribution system and to transform retail trade. It safeguards the position of individual retail and traditional businessmen, but also obtains the most from working with trade organizations.

In the last ten years the growth of franchising in Italy has been robust and continuous: the average annual increase in three indicators from 1998 to the present day are very significant: an average 8% increase in turnover; an 8% increase in the number of franchisees; a increase of 6% in the number of brand names.

As far as the distribution of franchisors in macro-areas in Italy is concerned, according to the findings of Assofranchising and its partners, the data updated at September 2008 shows the following figures: North 59%, Centre 23%, South 18%. In detail, the Lombardia region (the region which has Milan as its capital) has 25.7% of the brand names, while the Lazio region (the region which comprises Rome) has 12.3%, and the Veneto region (the region which comprises Venice) has 10.9%.

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