PR-Inside.com:
The new telemarketing department will be run as a non-profit division of the company. The difference MonitorClosely.com offers with their in-house telemarketing compared to outsourcing is how success is defined, that being quality vs. quantity.
Cincinnati-based MonitorClosely.com, the nation’s leading digital surveillance systems franchise has announced the opening of their new in-house telemarketing department for their franchise partners.
Denise Donahue, Senior Vice President of Marketing, stated, ‘I am very excited to announce that we have developed an in-house telemarketing department for use by the franchise network. This is something we have been considering for quite some time. As a result of significant equipment sales through telemarketing lead generation; and given the high cost to Franchisees of outsourcing this service to third party telemarketing firms, we have decided to move forward with this initiative.’
The new telemarketing department, under Donahue’s direction, will be run as a non-profit division of the company, only passing along the cost of a campaign to the Franchisee. The biggest difference MonitorClosely.com offers with their in-house telemarketing compared to outsourcing is how success is defined, that being quality vs. quantity. The company is focused on providing Franchisees with scheduled appointments, highly qualified leads, and a ‘scrubbed’ call/mail list, which Franchisees receive at the end of a telemarketing campaign that can then be used in a more targeted fashion for continued marketing efforts.
