When Keith Hrasky decided to go into franchising, he looked at a few different concepts: Frozen yogurt, a bread company and one-hour photos.
But 10 years ago, there seemed to be a frozen yogurt joint on every corner and he didn’t want to wake up in the middle of the night to bake bread. So he and his wife, Kassandra, decided on batteries. Little did they know what a huge growth area they were about to enter.
That was 10 years ago and his Albuquerque location of Batteries Plus has ridden the national wave of technological gadgetry that has swept the consumer markets over the past decade.
Hrasky’s store, part of a national company serving a $22-billion market, now carries oodles of cell phone batteries, as well as batteries for everything from cars and motorcycles to wheelchairs, laptops, camcorders and portable DVD players.
“Having many battery-operated items myself, I know it’s something everybody needs and sometimes finding them isn’t that easy,” he says.
The store did $300,000 in sales after its first year of business and brought in $875,000 in 2006. It’s on track to exceed $1 million in 2007, he says.