JoAnne Shaw and her husband Julius opened their first Coffee Beanery location in southeast Michigan late in 1976. Now, 30 years later, there are over 150 Coffee Beanery locations throughout the U.S. and abroad. Coffee Beanery plans to celebrate being in business for 30 years by offering thirty-cent cups of coffee on March 30th.
Thirty-cent coffee day will be all day on March 30th. Some locations will also have games and activities that are reminiscent of the 70′s. Coffee Beanery has encouraged all of their franchise locations to have fun with this one-day event. The poster and t-shirts to support this campaign have a very fun, retro look to them. The design for the campaign won a silver award and a citation of excellence at the Flint area ADDY awards ceremony.
The franchise chain has seen many changes in the industry over the past 30 years, but they have always kept their focus on specialty coffee. “We found out very early that roasting each coffee variety differently was very important to attain the best taste, so we came up with the Right Roast ® Process. We make sure that each coffee is roasted to achieve its fullest flavor potential. Having focused on great tasting coffee for 30 years it is fitting to celebrate by offering retro pricing on our specialty coffee,” said JoAnne Shaw, President and Founder of Coffee Beanery.