After four years of research, development and test marketing of the prototype men’s-only personal training gym in San Jose, California, the Athletic Nation Franchise Corp is preparing to open its first three franchise gyms operations in Arizona, Texas, and southern California by the end of this month.
If you’re thinking “is this like a Curves for men?” The answer is absolutely not. Any guy will tell you that a sissy circuit training fitness program doesn’t work for men. The Athletic Nation program is more closely linked to having a drill sergeant or a football coach in your face making you accountable for your health and fitness.
The Athletic Nation franchise concept was introduced at the International Franchise Association (IFA) convention in Las Vegas this past February. Licenses were sold to gyms in Houston, Scottsdale, Arizona, and three in San Diego with another seven expected to be announced in the second quarter.