The deal has been signed with the coffee chain through its joint venture company Blue Foods. This will be the master franchisee for the coffee retailer. The Coffee Bean & Tea Leaf is owned and operated by International Coffee & Tea and is one of the oldest and largest privately-held chain of specialty coffee and tea stores. Coffee Bean stores differ from other chains, such as Starbucks, in their broad selection of tea.
Blue Foods was formed in 2006 to set up food courts and specialty restaurants across the country. ‘It is the second largest coffee retailer in the US and has more footfalls than the top name in the industry. The portfolio of Coffee Beans would be customised to suit Indian tastes,’ said Blue Foods managing director Sunil Kapoor. The first Coffee Beans outlets will come up in Noida, Hyderabad and several other premium locations.
Biyani Warms Up To Tie-Up With US Chain Coffee Bean
September 5, 2007 by Cris | 0 Comments