Reflecting the popularity of new membership-based massage outlets, a new franchise will soon enter the market.
‘We plan to open in the next 6 to 9 months,’ said Rob Beers, the regional developer for the ambitious Hand and Stone. Beers said he hopes to sell a couple more franchises in the area soon, but the New Jersey corporate parent is aiming for 500 U.S. stores in the next 5 years.
In many ways, Hand and Stone would mimic Massage Envy, one of the earliest entries of the massage-to-the-masses business concept, which has opened 300 locations since 2002. In pricing and structure, Hand and Stone and others seek to match Massage Envy in the growing $9-billion industry.
‘They’re about the third imitator to come along,’ said Rich Dunning, who owns a Tampa Massage Envy and parts of the St. Petersburg store and one in Brandon.
‘It’s becoming more and more accepted to a wider demographic.’
Massage Outlets Go Franchise
December 3, 2007 by Cris | 0 Comments