The Pet Butler franchise chain has no registered trademark. It never did. And now the franchisor of some 80 poop-scooping franchises is trying to register with the United States Patent and Trademark Office but having considerable difficulty.
Pet’s application and request for reconsideration of trademark has been rejected by the Trademark Office. The relatively goliath Pet Butler name is too close to an already registered dog waste removal company, a 2-unit small independent business in the Pacific Northwest, Dog Butler. So Pet petitioned to cancel Washington-based Dog‘s trademark, and in turn its pending application is suspended until the outcome of the Dog cancellation is known.
Such trademark uncertainty puts additional risk and financial burden on potential franchisees, who assume that the trademark is part of what they are buying. Franchise unit owners incur business expenses in relation to the company marks. Worse yet, franchisees must rebuild a brand presence with existing customers when they have to change their name.
Mr. Nick Bibby, a franchise consultant and principal of the Bibby Group, comments, ‘It is a disservice to franchisees as well as to the entire network to market an unprotected name. The development of brand recognition is a pivotal element in successful franchising and it cannot be done when standing on quicksand.’
Pet Butler Trademark Application Suspended
December 5, 2007 by Cris | 2 Comments