Early last summer, American hotel giant Best Western International Inc.
named upstart Indian hotel company Cabana Hotel Management Pvt. Ltd. its master franchisee for the subcontinent.
The decision left many hotel-industry insiders there and abroad scratching their heads: Best Western, with more than 4,200 independently owned and operated hotels bearing its logo internationally, is by far the world’s largest hotel chain. Yet it picked a tiny company with no properties of its own to oversee its expansion in India, where demand for hotel rooms is strong but supply is nil. Why? Read on…
Best Western Bets On Cabana For India Expansion
February 5, 2008 by Cris | 1 Comment
In Franchise Site
Pune Suites on February 5th, 2008 at 9:02 am
2007 has seen quite a few entrants in the hospitality industry .Many of them are yet to launch in 2008.These include some big names from outside and within the country.