Davao’s ‘King Of Fried Chicken’

July 14, 2008 by Cris | 4 Comments

Sun.Star, Philippines:

You have seen the outlets and stores everywhere in Davao City, but you might have never guessed that they are our very homegrown franchise company.

Yes, Pritong Manok, that crispylicious fried chicken started here in Davao City back in the 1990s. At that time, three best friends from college, Edward Chin, Michael Baruis and Teodorico Sanchez, were looking for a business that would bring them extra income.

When Purefoods offered them a great-tasting fried chicken, they immediately grabbed the opportunity and started to market the product and formed a partnership named Prito Kings Food Company Ltd.

“Nagustuhan namin ang lasa. We believed in it and got inspired,” Edward L. Chin, Prito Kings Corporation general manager said.

In June of 1999, they found a vacant store in front of Stella Maris Academy and decided to rent it. This became their first outlet.

However, being an unfamiliar brand at that time, Pritong Manok had a hard time selling the product and suffered losses in their first year of operation.

Read more.

In Franchise Site

How Robots Are Making Us Happier
Wearable Intelligence in Energy
April Fools: Helium Beer
Wearable Intelligence in Healthcare
Pixar: The Math Behind the Movies
Watch Silicon Valley Episode 1
The Body Dryer
How Does Cryogenics Work?
Robo-Suit Body Extender
The Secret Science Behind Advertising

Related Posts

Related Resources


  • danakeith on July 14th, 2008 at 11:20 am

    wow! really? never knew it ’till i read this article.. such a humble beginning for them.

  • rolando f. cardeño on May 19th, 2011 at 6:28 am

    hello po gusto ko po mag franchise ng pritong manok, can u pls send me the details?

  • Mae Manahan on June 16th, 2011 at 6:37 am

    I want to ask if it would be possible to franchise if we are in General Santos City area? How can we contact you? What are the requirements in franchising? I would really appreciate your immediate reply. Thanks

  • Richard.H.Dagger on October 3rd, 2011 at 3:56 am

    Dear Sir/Madam,

    It would be appreciated if you could give me more information
    on your organization and what you have to offer.

    I am looking at a “Burger Franchise”. The “Roo Burger” seems to
    be a new addition here, and actually even though I am British have
    residency there.

    Any help will be appreciated.

    Kind regards

    Richard H Dagger
    Morning Side Heights
    KM 4, Bajada
    Davao City
    Republic of Philippines 8000
    Tel: 09474157690

Leave a Reply

Comment moderation is enabled. Your comment may take some time to appear.