Breakthrough Franchising Book Identifies Five Success Drivers

FranchiseUpdate:

Franchise Update Media Group, the leading industry resource for franchise development, today announced the availability of a new business book, entitled “Grow to Greatness – How to Build a World-Class Franchise System” that identifies the five success drivers for franchise development, and can save companies thousands of dollars in costly mistakes. The book’s author is Steve Olson, publisher for Franchise Update Media Group.

“Growth is the fuel of franchise success. I wrote this book because there are franchising books on the market today about how to start a franchise company, but nothing that reveals what it takes to successfully grow a franchise system,” Olson said. “It’s the first business reference for franchisors expanding their systems, as well as for companies considering the viability of franchising their businesses. I’ve been a part of the industry for 28 years, as a franchisee, franchisor, supplier and consultant, and observed how successful franchisors achieve greatness. I wanted to share those insights, perspectives and experiences with established and emerging franchisors, to provide them with a blueprint for success.”

The five success drivers Olson identifies in the book are: Total Management Commitment, Strong Franchisee Satisfaction, Compelling Franchise Program, Successful Lead Generation, and High Performance Sales Program. Each benchmark is described in detail, supported by case studies and other real-life examples that discuss the specific process and steps taken by franchise leaders from various industries, that enabled them to take their organizations to the next level.

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