Batteries Plus, the nation’s largest chain focused on the $24 billion battery category serving both retail and commercial customers, has announced the addition of John Twist as Vice President, Franchise and Business Development.
Batteries Plus CEO Russ Reynolds is counting on Twist’s knowledge and experience in sales and marketing to help Batteries Plus build awareness in new and existing markets around the country. Currently, Batteries Plus has 400 locations open and in development in 42 states and Puerto Rico .
“We’re looking to John to keep our incredible momentum moving forward,” said Reynolds. “John has the marketing know-how and abilities to pursue new strategic growth opportunities on behalf of Batteries Plus and we’re excited to have him on our team.”
Twist’s impressive resume is highlighted with more than 22 years of sales and marketing leadership in the battery industry, and has been successful in growing sales through creativity and innovation in all channels of distribution including retail, wholesale, commercial and e-commerce. Most recently, John served as the Vice President of Sales and Marketing for Integrated Supply Network where he managed a staff of more than 125 people and lead sales efforts which doubled the size of the business.
Batteries Plus Hires Marketing Expert To Extend Impressive Franchise Growth
October 17, 2008 by Cris | 0 Comments