Central Bark’s Dog-Gone Good Year

PR.com:

Most people don’t want to hear their business is going to the dogs but these days it could be just the ticket for a successful business; just ask Chris Gaba and Jackie Jordan, co-founders of Central Bark Doggy Day Care, who have introduced a variety of new initiatives this year in addition to maintaining their commitment to their franchisees, clients and every community where there is a Central Bark presence.

The first of Central Bark’s changes is a highly visible one: The company recently launched a redesigned Web site at www.centralbarkusa.com. The new site includes common components like frequently asked questions (FAQs), location finder, company background information and franchising facts but also employs a variety of new features like comments, filters, social networking capabilities, newsletters and even YouTube digital videos. Gaba, Jordan and designer Conrad Ayala of Milwaukee-based Spin Group considered both consumer as well as franchisee needs and feel the finished product provides the information potential and existing Central Bark clients want and the autonomy that Central Bark franchisees craved in order to successfully build their operations.

In addition to giving its virtual presence a makeover… read on.

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