Fresh Plaza:
Convenience retailer 7-Eleven has been named as 2008 Franchisor of the Year by the Franchise Council of Australia.
The retailer was awarded for its continued product and store innovation, strong franchisee partnerships and consistent growth in recent years.The annual award recognises best practice in business franchising and promotes the economic value of a strong franchising sector in Australia.
With record franchisee satisfaction results, 7-Eleven was recognised specifically for its success in building effective working partnerships with franchisees, created through active listening programs such as the Franchisee Advisory Council.
These partnerships were one of the cornerstones of 7-Eleven’s ‘Energising Everyone’ plan, a 10 year blueprint for the company’s growth launched in 2007.
This program underpins a $22 million, five year investment the company is making to continue to set world class benchmarks in the Australian convenience retailing industry.
“We’ve recognised that changing consumer tastes have led to declining sales in traditional core convenience store products such as confectionery and tobacco,†said Warren Wilmot, 7-Eleven’s CEO.
Logo from 7-Eleven.