Corporate Communications Pro Helps Johnny Rockets Prepare For Take-Off

International Business Times:

The Johnny Rockets Group,Inc. today announced the appointment of Cozette Phifer as Director ofCommunications for the burgeoning restaurant operator and franchisor.Reporting to President & CEO, Lee Sanders, Phifer will work with national andfield marketing teams and franchisees to build and protect the Company’sreputation globally, nationally and regionally and to broaden awareness forthe Johnny Rockets brand.

According to Sanders, “I couldn’t be more excited about Cozette joiningJohnny Rockets. We believe her experience adds a new dimension to ourcommunication efforts and will help us sustain and build our vision for JohnnyRockets. She has a proven track record of ensuring that high-profile companiesrespond to the needs of a variety of stakeholders through effective internaland external communications, both domestically and internationally.”

In her new role, Phifer will also work with operations and franchise salesteams to help grow market share and contribute to restaurant sales. Futurecommunication plans include informing the franchising community of JohnnyRockets’ successful business model and generating consumer interest in theCompany’s community relationships, promotional activities and ongoinginnovation in the arenas of food quality, customer service and convenience.

“I’m eager to, once again, have the opportunity to be part of an Americansuccess story. Having held this position during the pivotal transitions ofcompanies, including PETsMART, Domino’s Pizza and Jenny Craig, I know howexhilarating and personally rewarding this phase of a company’s growth canbe,” states Phifer.

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