In the recent survey published by the National Minority Franchising Initiative, Moran Industries, one of the nation’s leading auto aftermarket franchisor, was named as one of the top 50 franchise opportunities for minority business owners.
The NMFI selected the 50 winners from a list of over 300 companies. Each franchisor’s Franchise Disclosure Document and marketing packages sent to prospective franchisees were evaluated. Companies were also required to complete a questionnaire which highlighted such topics as minority leadership roles, minority representation within franchise system and minority incentive programs offered.
Final selection was a function of many factors that included historical performance, brand identification, market dynamics, franchisee satisfaction, the level of initial training and on-going support and financial stability, as well as the results of the questionnaire.
“Being recognized by such a prestigious national organization for our dedication to actively recruit and support minorities within our system, is a great honor,” said Barbara Moran, President and CEO of Moran Industries. “We want to recruit franchisees that are not only interested in running a business but also understand the culture of the clients they serve.”
Logo from Moran Industries, Inc.