After spending years working in sales for a large automotive supplier, Mike Shanks saw limited potential for career advancement in an industry that’s been squeezed in the past year.
“I was frustrated with watching someone else make my goals and targets and watching my paycheque shrink,” says Mr. Shanks, a Cambridge, Ont. resident. “So I started looking at other opportunities.”
That’s when he came across an advertisement for a franchise that didn’t require a very large initial investment, compared with other opportunities he passed over in his field.
He bought the exclusive franchise rights to Property-Guys.com in Cambridge, a marketing company dedicated to private home sales that was experiencing rapid growth across Canada.
PropertyGuys.com is trying to exploit an overlooked niche in real estate sales — private home sales — but with a twist. The firm acts as the marketing arm for people who want to handle the heavy lifting themselves, such as showing the home, fielding calls from potential buyers, negotiating price and other details.
Read on…