Domino’s is running a new campaign designed to hit Subway right in the $5 foot-long.
New comparative taste-test spots from Crispin Porter & Bogusky tout results from the latest in a string of “national taste tests” that claim underdog superiority, in this case for sub sandwiches sold by pizza purveyor Domino’s.
“From the beginning, we were confident that our oven-baked sandwiches would be more appealing to consumers than the subs at Subway,” Domino’s CEO David Brandon said in a statement. “We knew we would win in any side-by-side comparison, but the margin of victory was overwhelming even to us. Having two-thirds of a national study prefer your product over the leader is virtually unheard of — until now.”
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