“How Have You Used Technology To Help Your Franchise System Gain An Edge In This Sluggish Economy?”

FranchiseUpdate:

I stand in awe of how much technology has adapted over the last few years and how much of it I have adopted. Just a few short years ago, franchise portals seemed innovative and the potential silver bullet for finding more qualified leads. That space has now been overrun with new and exciting technologies, known to many as Web 2.0.
technology

I have gained quick respect for some of today’s up-and-coming technologies, yet when I mention social media and social networking to many of my colleagues, their eyes seem to glaze over. But I have adapted my everyday processes to include Web 2.0 and now, even blogging (www.retrofacts.blogspot.com).

When potential franchisees search the web, they are served up an extraordinary stream of information.

Beyond that though, I can use search engine optimization (SEO) techniques to control the content that comes their way. Most can certainly find my website easily enough through a Google search or various portals, but now potential franchisees can dive deeper into the inner workings of our franchise, when Google alerts “push” information to them, via my blog or other social networking sites like LinkedIn.

Read on…

Leave a Comment

Your email address will not be published. Required fields are marked *