Reliance Wins Big In Franchise Awards

Business Times:

Reliance Travel Franchise was named Franchise of The Year and Homegrown Franchise of The Year at the 11th Franchise Award held in Kuala Lumpur on Saturday.

Its parent group, Reliance Pacific Bhd, the only public listed travel and tourism company, had set up Ideal Malaysian Support Sdn Bhd (IMS) in 2000 to provide a travel agency franchise using the Reliance brand.

So far, IMS has about 30 franchise stores locally and abroad in Australia, France, Canada, US, Japan and Korea, among others.

IMS also bagged the award for best sales growth and its franchisee, Limora Travel Services Sdn Bhd, was named Franchisee of The Year. Limora was incorporated in 1990 and became the franchisee of Reliance in 2004.

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