Virtual Entrepreneur:
Franchising can be the key to success for a business, but is the franchisee a real entrepreneur? The franchisor has created a concept; but what about the franchisees who are using it locally?
What must be judged is the capacity of creating wealth and assuming risks. Turnover and risk are two indivisible aspects of the creation of any enterprise. If the candidate franchisee is only looking for a job, he will transform the franchise into a national employment agency.
Franchisees are in contact with clients on a daily basis; they know about their needs and know how to answer them. They develop and improve.
The franchisee invests his own funds, he borrows from the bank, he assumes the fitting out of the point of sale and manages it, and he hires and manages employees…
