NZ Included In Baker’s Aggressive Expansion Plan

The New Zealand Herald:

In tough economic times, it seems there’s no business like dough business.

While much of the retail sector is in cutback mode, Bakers Delight is embarking on an aggressive growth campaign to recruit up to 150 new franchisees across its Australasian and Canadian networks.

Five of those new outlets will be in New Zealand, adding to the existing 35 stores.

General manager Chris Caldwell said the new outlets would be located nationwide.

The Australian retail bakery franchise is on track to post global revenues of A$570 million in its 2009 financial year. Caldwell said it posted its strongest result in its 11-year New Zealand history last year, with a growth rate of around 6 per cent.

Logo from Bakers Delight.

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