ALOHA! Charlotte, North Carolina

Franchising.com:

aloha! Starwood Hotels & Resorts Worldwide, Inc.® and its much-anticipated new lifestyle brand, Aloftsm hotels, opens its doors today in Charlotte, making Aloft Charlotte Uptown at the EpiCentre the first Aloft to open in North Carolina.

Developed by owner and operator Noble Investment Group, the new Aloft Charlotte Uptown at the EpiCentre, is located in the heart of the nation’s second largest financial and banking city and is vertically integrated above the new, $275-million mixed-use EpiCentre complex. Featuring premier shopping, entertainment and fine dining, the EpiCentre serves as a central link of Overstreet Mall and provides a pedestrian bridge connecting the headquarter buildings for Bank of America and Wachovia. Known for its historic warmth and genuine hospitality, Charlotte was recently named “one of 2008’s best places to live and launch” by CNN Money.

“The urban design aesthetic and lively social atmosphere of Aloft hotels will inject even more energy into the Charlotte scene,” said Brian McGuinness, senior vice president of Aloft hotels worldwide. “Bold and stylish, Aloft Charlotte Uptown at the EpiCentre is the perfect addition to city, offering an electric and eclectic experience to visitors and residents alike.”

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