In a category-leading move, Pizza Hut is launching the first stage in a menu-wide transition to pizzas made entirely from natural ingredients, available nationally beginning January 11, 2009. The new pizzas will provide customers the opportunity to enjoy Pizza Hut pizza free from artificial preservatives, colors and flavors.
“All pizzas are not equal… at least not anymore,” said Scott Bergren, Pizza Hut President. “With the availability of real, all-natural ingredients, Pizza Hut is redefining quality in the pizza category. We’ve always been known for our great tasting pizzas and adding all-natural ingredients takes our commitment one step further.”
Consumers Want All-Natural FoodsIn Pizza Hut’s own research 73% of those tested agreed that foods that are natural have flavor the way it was meant to taste. While testing the product, Customers showed a strong preference toward all-natural ingredients in the markets where The Natural was unveiled earlier this year. As consumer tastes continue to crave natural foods, Pizza Hut is giving people what they want — real, honest ingredients.
Real Taste Initiative… read more.