American consumers made it clear this year that one thing they won’t give up is a clean home, and they don’t want the chore of doing it themselves.
Molly Maid, a leading residential cleaning service franchise with more than 5,000 signature navy and pink cars on the road, finished 2008 with a 5 percent increase in sales over the previous year. In addition, the company welcomed 18 new franchisees across the country, and an additional 17 existing franchise owners invested in expanding their territories. Molly Maid also experienced a whopping 85 percent increase in website contacts.
Molly Maid broke into four new markets last year, including Tulsa, Okla., Omaha, Neb., Rochester, Minn., and Syracuse, N.Y. and company executives are preparing an aggressive franchise expansion campaign for 2009, targeting Boston, Long Island, Philadelphia, Baltimore and Miami. According to Mailloux, each market was carefully chosen based on consumer demand for quality, reliable cleaning services. Overall, residential cleaning represents a $3 to $4 billion industry, which is projected to grow up to 17 percent through 2014.
