Hilton Hotels Corporation today announced the launch of Home2 Suites by Hilton™, a new mid-tier, extended-stay hotel concept targeting the savvy, value-wise, extended-stay guest, an under-represented segment of the marketplace. The announcement was made at a special media and developer event prior to the kickoff of the 8th Annual Americas Lodging Investment Summit in San Diego, Calif. To demonstrate the strong interest from the hotel development community, 10 submitted franchise applications were announced at this morning’s event, with the first Home2 Suites hotel expected to begin construction in the next 6 to 12 months. Executives anticipate an additional 10 to 15 franchise applications to be approved within the next 30 to 60 days.
“The addition of Home2 Suites to Hilton’s industry-leading family of brands is an exciting milestone for our company,†said Christopher Nassetta, President and CEO, Hilton Hotels Corporation. “During challenging economic times, developers turn to strong brand names they can trust that are supported by proprietary systems and programs like our Hilton HHonors, OnQ technology, global reservations and cross-selling, eBusiness, and our worldwide sales and marketing force.â€
Home2 Suites, a complement to the current Hilton Family of Brands, will embody the following attributes:
* An authentic new design and brand personality that greets guests upon arrival and is reflected throughout the property.
* The “Oasis,†an expanded living zone with a community table, individual work zones, a pantry, integrated guest laundry and activity room.
* More amenities and services such as complimentary continental breakfast; walking/exercise course; fitness facility; indoor pool; outdoor living rooms; outdoor grills and more.
* An innovative guestroom design that features an iconic “working wall,†a series of modular, brand-designed millwork pieces that serve as workspace, closet and storage.
* Fundamentally sustainable design with no impact on the cost of operations or the guest experience with amenities such as EPA Water Sense plumbing fixtures by Kohler; bulk shower dispensers; dual-flush toilets; and recycled flooring.