D’ough! Pizza Chain Boss ‘Does A Ratner’ As He Tells Customers: ‘Don’t Eat A Whole Pizza’

Daily Mail:

The boss of an international pizza chain did a ‘Gerald Ratner’ this morning by warning customers listening to a live radio interview: ‘Don’t eat a whole pizza’.

Blundering John Schnatter – the worldwide chief of Papa John’s – risked the wrath of shareholders when he said ‘just eat one or two slices’.

The gaffe echoes that of jewellery tycool Gerald Ratner, who saw his business collapse almost overnight when he told his investors – in a widely-broadcast conference – that his products were ‘total crap’.

The pizza firm boss – which has 118 outlets in the UK and 2,500 in the USA – told his customers not to eat five or six slices – even though you can’t buy less than a whole pizza at one his takeaways.

The smallest pizza, at £6.99, has six slices, the medium, at £8.99, has eight slices and the large, at £9.99, has 10 slices.
Mr Schnatter, who calls himself the ‘Papa’ John, said on the Today programme on Radio Four: ‘Pizzas are healthy for you if you don’t eat too much of it – you can’t eat five or six slices.

‘But if you eat one or two slices it’s very nutritious – a slice or two is good for you.’ More.

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