Internet service provider, Swift Global, has adopted the franchise business model to grow its market footprint across the country.
The company intends drive its sales through franchising its regional branches, a system that has proved successful in other market sectors.
Swift Global general manager, Nick Odero, says the project aims to create partnerships with franchisees in various parts of the country.
“Through this, we will be able to expand business from profits through increased sales within the region while using the capital and resources of the franchises,†said Mr Odero.
The company has franchises in Malindi and plans are underway to identify partners to sell its products and services in different parts of the country.