Adeetya’s To Set Up 100-Store Network

Economic Times:

Branded kitchen systems makers Aaditya Industries is rolling out an ambitious plan to enhance its store network, branded Adeetya’s, from 12 stores at present to 100.
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Company director Anand Ambekar said the expansion plan would be implemented over four years, and that the company would also add five factories to manufacture kitchen systems, to add to its only existing plant at Pune.

Mr Ambekar said the company was opting for the franchisee model to quickly establish a national-level presence for the brand, adding that the increase in disposable incomes in middle class families over the past few years had largely enhanced the pie for the kitchen console business.

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