1-800-FLOWERS.COM Grows Business With IBM

CNNMoney.com:

IBM today announced that 1-800-FLOWERS.COM, Inc., the world’s leading florist and gift shop, has selected IBM to provide its new e-commerce platform.
1800flowers

Based on IBM WebSphere Commerce, the platform will help 1-800-FLOWERS.COM reduce its paper catalog footprint and build its online business by delivering a rich, one-stop resource for customers to purchase flowers, gourmet foods and gifts.

The company launched its first brand on the new platform, The Popcorn Factory in November and has seen its conversion rate rise and customer experience feedback improve. The conversion rate metric tracks the number of site visitors who make a purchase.

Using knowledge gained from this first rollout, 1-800-FLOWERS.COM plans to transition most of its 14 brands to the new platform over the coming few years, providing the company with added agility to respond immediately to both customer requests and competitive offers. Read more.

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