The event, hosted by the Riyadh Chamber of Commerce & Industry and organized by MARCOM, will highlight new franchise concepts from the United States, Europe, Asia, and Australia, and will address new and evolving topics in the sector.
Chairman of the Board of Riyadh Chamber of Commerce and Industry H.E. Mr. Abdulrahman Ali Al Jeraisy stated:
‘ICEF has received strong support locally and internationally from both public as well as private sector organizations. ICEF 2008 had proved that, as one of the important business drivers of the region, franchising is a concept that requires further awareness in the Kingdom and also shows strong prospects for further application in the Saudi market.’
Supported the US Department of Commerce, the International Franchise Association, the world’s oldest and largest organization representing franchising, the Indian Franchise Association, French Franchise Federation and the German Franchise Association and also attracting the support of leading Asian states, ICEF 2009 is considered a vital event for the development of the franchises in the Kingdom and for encouraging the use of the franchise system. Self-employed business people and entrepreneurs are potentially key drivers for a flourishing franchise industry in Saudi Arabia. More.