NexCen Brands, Inc. today announced that it has signed a master franchise agreement with Thirtythree Private Limited of Singapore for the expansion of its Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery franchised stores into the Republic of Singapore.
The master franchise agreement calls for the development of at least eight ice cream concept franchised stores over a 10-year term. These stores will be the first Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery franchised stores in Asia, which is in line with the Company’s strategic plan for franchise growth throughout Asia and in other international markets.
Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc. stated, “We continue to capitalize on growth opportunities for each of our franchised brands in a variety of attractive markets. We believe our expansion into Asia reflects the increased demand and transportability for our Marble Slab and MaggieMoo’s products on an international scale. As we broaden our reach, we remain committed to becoming the world leader in the global management of franchise brands as we seek to create long-term value for our stakeholders.”
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