We Can’t Give Coffee Away!

Pitch Weekly:

But two giant companies can. Both McDonald’s and Starbucks are running promotions for free coffee but there’s a catch to both.
mc-cafe-cup

McDonald’s has a stealth deal called Freebruary (free-brew-airy?), in which it’s giving away small cups of coffee from 6 to 9 a.m. until the end of the month. The catch: the deal is only available at a limited number of restaurants. The special seems to be tied to McCafe machines and espresso machines, and it also seems that franchisees were given the option of participating or not.

I tried three McDonald’s on State Line, at 79th, 103rd and 133rd. The 79th Street one, which is franchisee-owned and does not have a McCafe machine, wasn’t running the special. The other two both had McCafe machines and are owned by the corporation but the night crew at the 103rd one hadn’t heard of the morning special and the 133rd Street location didn’t pick up its phone. (Yes, McDonald’s have phones.)

Read on…

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