Arby’s(R) Roastburger(TM) Sandwiches Are Here To Save Consumers From The Burger Blues

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With the launch of Roastburger sandwiches, Arby’s is providing consumers with what they crave – a change in fast food. According to a recent survey from Kelton Research, people are looking for something different than standard burgers and fast food fare. Featuring Arby’s signature, oven roasted, freshly sliced roast beef, Roastburgers represent a new face in fast food.

The survey revealed that more than half (55 percent) of burger lovers said fast food burgers can be too greasy, while 40 percent said they can be too dry. In addition, 45 percent of respondents said their number one fast food ‘beef’ is the quality of meat. With Roastburgers, fast food fans finally have a refreshing departure from the standard burger.
Never fried or greasy, Arby’s Roastburger sandwiches are available in three delicious varieties… see them here.

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