New food concepts are being introduced to the Middle East at the Franchise Middle East (FME 2009) exhibition, as brands look to expand their market share into the UAE and beyond.
Food is always a strong franchise market. There are no limits to our appetite for new food concepts,’ said Mathew Shay, president and CEO of the International Franchise Association (IFA), in Dubai for the FME show.
According to IFA, which boasts 1,300 corporate members and 10,000 franchisees, McDonalds, Burger King and KFC are the three biggest growing franchise brands internationally. It is little surprise then that other food franchise options are quickly emerging looking for their piece of the business pie.
At FME 2009 this week a number of new to market options are being debuted. Egypt’s Integrated Food Franchising is promoting its Pizza Conez product, a revolutionary new take on take away.
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