BH&G Real Estate Signs Franchisee

Inman.com:

Better Homes and Gardens Real Estate LLC this week announced the affiliation of its first residential real estate brokerage in Washington state, Executive Real Estate Inc.

The brokerage, headquartered in Bellevue, Wash., has signed a long-term agreement with Better Homes and Gardens Real Estate and will operate under the name Better Homes and Gardens Real Estate Executive.

“Our decision to affiliate with Better Homes and Gardens Real Estate has us exceptionally well-positioned for future growth,” said Keith R. Nelson, designated broker and principal owner of Better Homes and Gardens Real Estate Executive, in a statement. “We met with various marketing companies and design houses on how to freshen our brand. Better Homes and Gardens Real Estate was the first and only option that offered a comprehensive package, including an emphasis on new technologies, an iconic brand, a deep commitment to exceptional service, agent training and a focus on green aspects of the home.”