Fast casual Freshii is known for its hip, cool vibe and convenient, healthy and delicious meals and snacks. Freshii is joining forces with Equinox Fitness in Chicago to open a new location inside an Equinox Fitness center at 200 W. Monroe Street. Freshii franchisee, David Grossman, has additional Chicago stores slated to open in 2009, including locations at Water Tower Place and Block 37, and is in negotiations for several others. There are currently 14 units in Toronto and Chicago as well as stores in development in Los Angeles.
“Freshii is a healthy lifestyle brand,” says Freshii founder and CEO Matthew Corrin. “Partnering with Equinox in Chicago reinforces our brand purpose and helps further establish our mission of being the most convenient choice for fresh food, custom built fast. With three Freshii stores already under construction in Chicago, Equinox will add to our aggressive expansion plans throughout the U.S. We hope this will be the first of many Freshii locations within an Equinox and are optimistic that we will become their preferred food operator in all their clubs across the U.S.”