Franchise Key:
Founded in 1965 and distributed thought franchising in 1998, Monceau Fleurs develops its concept of selling cut flowers and plants abroad after a success met in France.
It is with joint venture and master franchises that the network Monceau is today at the head of 14 selling places abroad and is looking forward to be even more present there.
After Portugal (where a well-located store at the midtown of Lisbon commercialize bouquets under the brand Monceau) and Spain (that knows one of the most increasing rates on this sector) Japanese are the new target of the brand. 5 stores are already open in Japan and did hopeful results. Japan has always been the kingdom of flowers and Japanese are very fond of everything that came from France.
The group Monceau Fleurs, registered on the stock exchange since 2007, knew how to show that its concept was international and that it could work across French borders.
